Making the 7 Graces of Marketing the 7 Graces of LIFE

At the beginning of 2012, author Lynn Serafinn shares some thoughts at the dawn of what some say is a new era.

January 2012: Last month I launched my new book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. The book did extremely well, becoming an international #1 bestseller in categories like business ethics, marketing and communication. That’s all great, but my greater purpose for this book is so much greater than a new way to look at marketing, but rather a new way of living, thinking, being and doing. I could just have easily written a book called The 7 Graces of Everyday Life (who knows? maybe in 2013?) or the 7 Graces of just about anything else you can think of.

The point is, the “7 Graces” are fundamental values that underpin the fibre of our very existence. Without them we are lost, lonely and out of touch with the essence of what it means to be human.

With that in mind, I thought it might be nice to start off this New Year with some thoughts about the 7 Graces, and how we can take them well beyond business and marketing, and into our daily lives. So here’s my best shot. If, after reading this, you have inspired thoughts of how to expand upon my ideas, please DO leave your comments at the end of this article. The “7 Graces” movement is not about “me”, but us…

Grace #1: Connection
May this be the year that all mankind realises we are one with each other and with the Earth. May we come to understand that when we live in a disconnected fashion, it becomes impossible for life to flourish either within or outside ourselves. We are a permaculture, an eco-system, a vibrant sea of life sharing this journey together. There is no such thing as “out there”. We are a part of everything. All the suffering we feel is due to our delusion we are disconnected–from each other, from Source, from ourselves. And all the suffering we might inflict is equally due to this delusion. The Grace of Connection is the Great Healer, the restorer, the balancer. It is the thread upon which all the pearls of existence are strung. Connection simply “is”. We are always connected. We only need to remember our Connection. And when we finally do remember, after so many years of having forgotten, we should not be surprised if we find ourselves weeping with awe and relief.

Grace #2: Inspiration
May this be the year that all mankind sees just how powerful we are, and understands the great responsibility that comes with that power. We have the power to “inspire”–to breathe life into our world. We also have the power to suck the life from others. When we know we are connected, the choice becomes simple: we know if we drain others of life, we are only killing ourselves. If we wish to feel joy, happiness and fulfilment, we must breathe those very same things into others. May all mankind be committed to breathing life into all around us–into humanity, into our world, into Source. May our Inspiration make the world ever more vibrant. May we all feel fully alive through giving and receiving the Grace of Inspiration.

Grace #3: Invitation
May this be the year that all mankind relearns the fine art of Invitation. May we become masters of graciousness; may we become masterful at both being a host and a guest to others. May we display courtesy, affection, respect, thoughtfulness, good humour, genuine interest and engagement with others. May we never exploit the good nature of others, and may we always be grateful for what others extend to us. May our graciousness inspire others to become gracious, thus creating a more gracious world. May the Grace of Invitation allow all of us to know we are always welcome and appreciated.

Grace #4: Directness
May this be the year that all mankind ceases to feel the need to hide, pretend, exaggerate or avoid in order to be liked and accepted. May we master our fears and learn how to speak plainly and openly with each other. May we neither judge nor worry about being judged. May we learn to “say it like it is” for the purpose of building simplicity, trust and clarity in our relationships. May we realise we do not need frills or distractions to make our words, thoughts and acts beautiful. May we accept our ourselves. May we accept others. May the Grace of Directness allow us to see into each others’ eyes.

Grace #5: Transparency
May this be the year that all mankind ceases to feel the need to deceive in order to survive. May we cease to hide behind the veil of lies we may have created due to fear and feelings of desperation. May we allow the light of who we really are to shine and be visible to others. May we no longer fear being “found out”, but rather allow ourselves to be found. May we make it easy for others to know us. May we shine. May we see the shining essence of others. May the Grace of Transparency spread our true luminosity in every aspect of our lives, so we may be a force for illumination throughout the world.

Grace #6: Abundance
May this be the year that all mankind comes to believe and trust that there is indeed enough for all of us in this world, when we live in harmony and rhythm with our planet. May we finally see that it is only when we get out of step and out of touch with our Oneness that lack, famine, poverty and environmental devastation exist. May we all feel wealthy–inside and out–and therefore feel the desire to share what we have, making true Abundance a reality. May we learn to look up into the trees and see how much wealth we have been given, without even trying. May we see that true Abundance comes effortlessly and that for which we strive and toil is not Abundance. May we learn how to give. May we learn how to receive. May the Grace of Abundance bring ever-increasing Abundance to all humanity.

Grace #7: Collaboration
May this be the year that all mankind comes to see that what we do by dint of our combined action is always more than the sum of its parts. May all mankind come to see that “survival of the fittest” is a myth, and that anything that conquers or destroys another, equally conquers and destroys a part of ourselves. May all mankind come to realise that all creation is built upon Collaboration–all of nature is interwoven, and it is our nature as human beings to thrive through Collaboration. We breathe in the air the trees have breathed out. We breathe out the air the trees breathe in. Where is there any evidence of Competition? Competition is a fabrication of our own fears. When we raise our children to compete, we are passing our fears on to them. May we all be fearless. May we raise a new generation of fearless children and grandchildren. May all the world be filled with the trust and support that comes from the Grace of Collaboration. May Collaboration become the catalyst for more Connection, which will then become the catalyst for all the other 7 Graces in our lives…

I wish you all a connected, inspiring, inviting, direct, transparent, abundant and collaboratively brilliant 2012.

With gratitude and appreciation,
Lynn Serafinn
8th January 2012

Find out more about how changing the paradigm can help make the world a better place:
The 7 Graces of Marketing BOOK COVER

The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell, by Lynn Serafinn, where you can learn how the 7 Deadly Sins and the 7 Graces impact the world through media and marketing. You can receive 7 MP3 audios from the 7 Graces Telesummit (with 20+ guest speakers) when you buy the book.

Brit Writers Awards Finalist
eLit Book Awards Silver Medal in Humanitarian & Ecological Social Issues

PLEASE VOTE for the 7 Graces of Marketing for the People’s Book Prize (voting ends 31st August 2013). Sample chapters of the book are available from their site.

Tweep-e-licious: 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically, by Lynn Serafinn, which can help you learn how to create meaningful collaborations through Twitter and other social media.

eLit Book Awards Bronze Medal in Business and Sales

Get instant access to a free 90-minute Twitter marketing class at

Lynn Serafinn author of The 7 Graces of Marketing

LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

(not just for Londoners, as we meet also on Skype)

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3 Responses to Making the 7 Graces of Marketing the 7 Graces of LIFE

  1. Karen Wyatt says:

    This is lovely Lynn. Your vision of applying the 7 Graces to all of life is so clear and inspirational. This is the path we must take if we are to heal mankind and this planet. Thank you for bringing this message to us.

  2. Bonnie says:

    Why do I get a mixture of shock and awe when people learn that I am living these principles? Is fear so ingrained in the culture that people fear any lifestyle that isn’t based on fear? Why is it wrong to give away what I don’t need to someone who can’t repay me if I don’t expect to be repaid? Why is it crazy to leave my “day job” to follow my calling? Is living today a threat to those who stockpile for some apocalyptic future? What you write fits perfectly with my experience of life and it saddens and amazes me that so few can see it.

  3. Pingback: Positively Inspiring People : Introducing Lynn Serafinn

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