3 Questions Entrepreneurs Should Ask Themselves in This New Era

men in suits with question marksVideo of Rachel Elnaugh, star of BBC TV’s Dragons’ Den, as she shares her beliefs about what entrepreneurs must ask themselves today, and the need for a radical shift in our business paradigm.

NOTE: The event at which Rachel spoke took place in June 2012, but you can still watch the video replay of her dynamic talk, plus workshops from 8 other speakers from the 7 Graces Global Conference by CLICKING HERE.

Our modern world is changing daily. It’s changing so fast that I for one can hardly keep up with it. I left the music industry about 10 years ago because I couldn’t be bothered keeping up with the latest trends and equipment. I had become way too much of a hardware and software junkie, and it was wearing me out. Back in January of this yet, I wrote and published a Kindle eBook called Social Media on Autopilot that talked all about available automation software for social media. It was cutting edge information back in January, but now only 5 months later there’s a bunch of stuff I’ll have to update, owing to new developments in the software, if the book is to remain current. That’s why I never really wanted to write a book on social media in the first place. There’s no real point because as soon as you put something in print, it’s old news.

These are microcosmic examples of a much bigger issue we entrepreneurs and marketers are facing in the modern era. All too many of us find ourselves caught in a hamster wheel where we are chasing something impossible to catch. We are programmed by an obsolete message: that financial growth is what defines success and social progress. The question we’ve been trained to ask ourselves has always been, ‘How can I increase my profits?’ But this question has a time-bomb built into it, because it assumes there is such a thing as unlimited growth in the world, as opposed to sustainable prosperity. But there is a new breed of entrepreneur who understands that we do not live in a ‘linear’ system, but a holistic one, and who know there is no such thing as unlimited growth, neither in Nature nor in economics.

So if the old questions we’ve been programmed to ask ourselves are no longer working for us, what are some of the new questions we should be asking that can help us shift into a different paradigm for business and marketing that is sustainable–economically, emotionally, environmentally and socially?


If you cannot see the video on your screen, you can watch it on YouTube at

I recently asked entrepreneur and star of BBC TV’s Dragons’ Den Rachel Elnaugh this question (watch video above). She had a lot to say on the subject, and when I asked her, ‘What are the key questions entrepreneurs should ask themselves in this modern era?’ she quoted marketeer Brendon Burchard, saying we should ask ourselves:

‘Did I LIVE?’

‘Did I LOVE?’


Rachel was our Keynote Speaker at the 7 Graces Global Conference in June, 2012. In the video above, you can hear Rachel’s statement about why she came to our conference, and her passion about making the shift away from the old paradigm of ‘money, greed and power’.

You can watch the video replay of Rachel’s terrific talk ‘A Dragon’s Tale’,
plus workshops from 8 other speakers from
the 7 Graces Global Conference by CLICKING HERE.

7GGC was a significant event that started a global movement for business owners and marketers who are ready to take responsibility for their impact on society and our planet. It featured 9 dynamic guest presenters from various backgrounds in entrepreneurship, marketing, media and the environment:

  • Rachel Elnaugh, Award-winning entrepreneur and star of BBC’s Dragons’ Den
  • Lynn Serafinn, 7GGC Founder and author of The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
  • Chris Arnold, author of Ethical Marketing and the New Consumer
  • Randall Libero, Senior Executive Producer of VoiceAmerica Network
  • Christine Miller, CEO/Founder Editor of Your Ultimate ReSource Magazine
  • Nick Osborne, from the Transition Town Network and REconomy Project
  • Leon Stuparich, independent film editor for BBC, Channel 4, et. al.
  • Lissa Boles, Canadian entrepreneur and branding consultant
  • Shelagh Jones, UK marketer and founder of Spiritus Marketing Directory

I hope you’ll take some time to watch the intro video (it’s free to view),
and then explore some of the other excellent talks from that event.

And then, do join the community that was born at that event, our:
7 Graces Global Garden over on Facebook.

LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She was recently named one of the Top 100 marketing authors on Twitter by Social Media Magazine and was selected as a finalist for the prestigious Brit Writers Awards. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise.

Be sure to subscribe to this blog for more articles on ethical marketing and to receive news about the evolving 7 Graces Project.

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