Social Enterprise, Community and Responsible Revolution

NOTE: The event spoken about in this article took place in June 2012, but you can still watch the video replays from then event (18 hours of viewing) by clicking HERE.

The 3-day 7 Graces Global Conference ended on a high last week. But what’s the next step? After all the talks and inspiration, how DO we heal humanity and the planet by changing the paradigm of business?

If you attended the 7 Graces Global Conference in London or via live stream on June 22nd-24th, 2012, you know how powerful it was for many people, as they began to see how the Graces could make a real difference to themselves and the world. For some, they saw how they could bring the social values of 7 Graces into their own businesses. For others, it meant they could identify other businesses of like mind, with whom they could form meaningful partnerships and collaborations. But for many of the group, they also saw how it could become an energy for social change, as they discussed how they could create projects that reached the public and help foster a new era of responsible and conscious entrepreneurship in our younger generations.

Many of those who attended the conference have become part of a new Facebook group started by Kate Griffiths called “The 7 Graces Global Garden” at . The intention of the group was to continue the dialogue, and also to discuss some of the collaborative ideas many members of the group had for how 7GGC could serve the public. After 5 days, it became obvious that people were confused as to the direction this was all going, so I stepped in to create a video message that, I hope, will help bring some clarity to the vision I have for the 7 Graces project.


This video is 31 minutes long, so grab your cuppa so you can relax while viewing! Also, the level of my voice is lower than the volume of the music at the beginning/end, so you’ll have to adjust the volume.

In this video message, I share my own personal vision for the future and direction of 7GGC as it moves towards becoming a social enterprise, and invites members to explore what they want from the organisation, and how their personal desires, talents and passions fit within the bigger vision.

I explain some of the practical aspects of setting up a social enterprise, the “stake” of 7GGC, the concept of “responsible revolution” and some insight into how it can foster social values and socially conscious enterprise, with an initial focus on post-compulsory education aged youth in Great Britain.

At the end of the video, you can also read the 7 Graces Mission Statement, which shows how each of the 7 Graces can help define the values of new paradigm businesses.

The 7 Graces is a holistic approach to business and advertising, devoted to creating harmonious relationships with people, our economy and the delicate ecological balance of our natural world. They are the values I hold dear, and the principles to which I continually aspire to attain in my work and personal life. They are based upon a paradigm first introduced in my book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell.

Please leave your comments, thoughts, ideas and innovations in the comments box below, so I can hear your feedback about this message.


If you did not attend the 7 Graces Global Conference in June 2012, you can still watch the video replays from then event (18 hours of viewing) by clicking HERE.

Our Facebook group is open to all who wish to become part of the active project.

7 Graces Global Conference - London and via Worldwide Live Stream - June 2012

LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.

Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

(not just for Londoners, as we meet also on Skype)

My dear friends. Earlier today I did a free webinar hosted by Molly Gordon, where I delivered a 1 hour presentation on the dharma of humanity and business, and the 7 Graces of Marketing and life. If I do say so myself, I feel like it was one of the best and most empassioned talks I’ve ever given. I would be honoured if you could check it out. Audio download is now available if you sign up on Molly’s site. — with Molly Gordon.
This entry was posted in 7 Graces, 7GGC, Abundance, Blog, Collaboration, Connection, Directness, Inspiration, Invitation, Transparency and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink.

2 Responses to Social Enterprise, Community and Responsible Revolution

  1. Lubna says:

    Dear Lynn

    Wonderful to see you on Sunday. Thank you for sharing this warm & wonderful introduction to the space you have created and are holding and is growing. So much possibility.

    As you know, I sadly missed most of the Conference away performing at Tonbridge Arts Festival (no coincidence that the work – “Biding Time” by Pippa Bailey is about the meaning of success, time for change and an awareness of our planet!) So, my comments are based on my not having attended the sessions, other than at the very end …

    – You mention different degrees of involvement for “business owners” eg education, networks. I feel even just embracing and embodying the 7 Graces as part of a business statement is a simple yet significant step that we can all take Right Now. In the closing session on Sunday you were generous enough to say people could use these as a starting point and amend them freely and NOT even mention or credit you/the source. I feel it would be beneficial to there being a reference to the original 7G principles and ideally their being used intact AND also, wherever possible, to keep an open record of who is using the principles.

    For a couple of related reasons – first- a building critical mass of businesses feels like swirling, spiralling energy building greater momentum for a new paradigm to overtake the miserable old one and, secondly, for more successful transitioning – we are still living in mostly an old paradigm, and businesses change more slowly than individuals & seem more likely to demand the waters have been tested.
    I’m sometimes wary of a “herd instinct”, but I know that on an individual level, so many of us have breathed a sigh of relief that you have enabled us to gather together and not feel so isolated in wanting to pursue heart-based business.

    – Re engaging youth – the visibility of businesses adopting the 7 Graces as business principles is a step in its own right. I agree that training is an important avenue and this is something that we as business owners / creative practitioners who have adopted the 7G can offer – these days it is so important for young people trying to enter the workplace to have experience and an ever increasing need for short and longer term placements. (One issue to discuss may be “internships” – the UK has a tradition of long-term, unpaid internships which I personally do not support; although I am ok with short-term (a few days) “work-shadowing.” Maybe that is getting too complicated too soon, so I won’t go any further than to flag it!)

    Thank you for bringing your work into the world. I am looking forward to catching up with the recordings of the sessions.

    Very best wishes

    PS Lovely to hear Katie Rose’s song!

  2. One day, in the not so distant future, when people and businesses from all parts of the world are involved in the dialogue about making the transition into the 7 Graces way of marketing, and talking about what that looks like “in action”, and shining a light on businesses, enterprises, and individuals who are successfully integrating the 7 Graces into their work and lives, having an archival record from the beginning of how the Ideas of 7 Graces became the Practices of 7 Graces is going to be a priceless resource.

    Lynn, this is such an elegant summing up and overview of what has transpired thus far, and what is envisioned for Tomorrow.

    For the hundreds and, yes, thousands, – no, strike that. For the hundreds of thousands of like minded, inspired, enthusiastic and on fire people in the world who will never attend one of the 7 Graces conferences, they will be able to watch this video and others like it, and grasp what the 7 Graces of Marketing means, what it is as an entity as well as an idea, and where they can create a place for themselves, should they choose, within the social enterprise it is destined to become.

Comments are closed.