Monthly Archives: February 2013

The 10 WORST Times to Hire a Marketing Consultant

Is there a right and wrong time to hire a marketing consultant? Author and ethical marketing consultant Lynn Serafinn believes so. Today Lynn shares 10 criteria that can help you avoid making a disastrous business decision. Recently I’ve been getting a lot … Continue reading

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B2B, Superstars and Irresistible Force – Directness in Marketing Pt 4

In this 4th and final part of our series on Directness, author, marketer Lynn Serafinn discusses the importance of understanding our relationship with our audience, and how our marketing should reflect this. Back in the early 1990s, I was a … Continue reading

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Directness in Marketing Pt 3 – The Case of the Invisible Brand

Author, marketer Lynn Serafinn discusses how the “distractive” marketing techniques of top advertising campaigns can be worse, not better, for brand identity. Part 3 in this special series on the Grace of Directness. In Part 1 of this series, we … Continue reading

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Directness in Marketing Pt 2 – Who Do You Think You Are?

Author and marketer Lynn Serafinn discusses how our relationship with Self influences the level of Directness we bring into our marketing, starting with how we write our online bio. Part 2 in a special series on the Grace of Directness. … Continue reading

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Directness in Marketing Pt 1 – The Cultural Communication Gap

Lack of Directness can make our marketing and branding sweet but without substance or content. Lynn Serafinn discusses why Directness is vitally important in our marketing, and why it is often the most difficult of the 7 Graces for many … Continue reading

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The Top 5 Marketing Mistakes on Twitter and How to Avoid Them

Learning the new marketing paradigm of Twitter can be a steep learning curve for many business owners. Author Lynn Serafinn shares ideas from her book Tweep-e-licious! that can help lighten the journey. There is an old adage that warns us … Continue reading

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