Monthly Archives: March 2013

Why New Paradigm Marketing Has Nothing To Do With Selling

Lynn Serafinn talks about our dysfunctional relationship with marketing, and how a change in our definition of marketing can restore its vital social function. This week, many people in the western world are on spring break. As I write this, … Continue reading

Posted in 7 Key Relationships, Blog, Lynn Serafinn, Relationship with Marketing | Tagged , , , , , , , , , , , | 2 Comments

Your Audience – Your Most Important Business Collaborators

Old school marketing was a persuasive, one-way communication. But new paradigm marketing is all about dialogue. Lynn Serafinn discusses how a collaborative relationship with our audience can foster innovation and restore the long-lost connection between businesses and the communities they … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Key Relationships, Blog, Collaboration, Competition, Disconnection, Lynn Serafinn, Persuasion | Tagged , , , , , , , , , , | 4 Comments

Revolution, Evolution or Spiralution? From Vision to Social Change

Do we want to change the world? Or does the world want US to change? Lynn Serafinn tells the story of the 7 Graces Project, and discusses how social change moves in a spiral motion propelled by something far greater … Continue reading

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Why Collaboration is Integral to the New Business Paradigm

What are the Strengths, Weaknesses, Opportunities and Threats to Collaboration? Why is it vital in today’s business world? Author and marketer Lynn Serafinn explains. In Part 1 of this series, we looked at the 4 essential qualities of Collaboration. In … Continue reading

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Competition – Are We Still Thinking Like Social Darwinists?

Competition is so ingrained in our culture, we can often miss the economic, social and environmental damage it does. Author and marketer Lynn Serafinn explains. Last week, in Part 1 of this article series on Collaboration, we looked at some … Continue reading

Posted in 7 Deadly Sins, Blog, Competition, Lynn Serafinn | Tagged , | 4 Comments

The Pied Piper of Marketing – Getting Hooked Without Knowing It

Author and marketer Lynn Serafinn examines how Deception and Distraction played a part in a recent advertising campaign for a major UK mobile network provider. (The image on the left shows a stamp printed in Germany that depicts the medieval … Continue reading

Posted in 7 Deadly Sins, Blog, Deception, Distraction, Lynn Serafinn | Tagged , , , , , , | 3 Comments