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"Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically" by Lynn Serafinn
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Monthly Archives: March 2013
Why New Paradigm Marketing Has Nothing To Do With Selling
Lynn Serafinn talks about our dysfunctional relationship with marketing, and how a change in our definition of marketing can restore its vital social function. This week, many people in the western world are on spring break. As I write this, … Continue reading
Your Audience – Your Most Important Business Collaborators
Old school marketing was a persuasive, one-way communication. But new paradigm marketing is all about dialogue. Lynn Serafinn discusses how a collaborative relationship with our audience can foster innovation and restore the long-lost connection between businesses and the communities they … Continue reading
Revolution, Evolution or Spiralution? From Vision to Social Change
Do we want to change the world? Or does the world want US to change? Lynn Serafinn tells the story of the 7 Graces Project, and discusses how social change moves in a spiral motion propelled by something far greater … Continue reading
Why Collaboration is Integral to the New Business Paradigm
What are the Strengths, Weaknesses, Opportunities and Threats to Collaboration? Why is it vital in today’s business world? Author and marketer Lynn Serafinn explains. In Part 1 of this series, we looked at the 4 essential qualities of Collaboration. In … Continue reading
Posted in 7 Graces, Blog, Collaboration, Lynn Serafinn
Tagged Collaboration, Lynn Serafinn, new paradigm, S.W.O.T., system
2 Comments
Competition – Are We Still Thinking Like Social Darwinists?
Competition is so ingrained in our culture, we can often miss the economic, social and environmental damage it does. Author and marketer Lynn Serafinn explains. Last week, in Part 1 of this article series on Collaboration, we looked at some … Continue reading
Posted in 7 Deadly Sins, Blog, Competition, Lynn Serafinn
Tagged competition, Lynn Serafinn
4 Comments
The Pied Piper of Marketing – Getting Hooked Without Knowing It
Author and marketer Lynn Serafinn examines how Deception and Distraction played a part in a recent advertising campaign for a major UK mobile network provider. (The image on the left shows a stamp printed in Germany that depicts the medieval … Continue reading
Posted in 7 Deadly Sins, Blog, Deception, Distraction, Lynn Serafinn
Tagged advertising, deception, Distraction, ethical, ethics, Lynn Serafinn, marketing
3 Comments