Monthly Archives: May 2013

How Do YOU Show Up In Your Brand?

Marketer Lynn Serafinn explains how 5 layers of self-awareness determine the character of our business and influence how we express ourselves through our brand. Last time in the article ‘Branding: Myths, Truths and the Grace of Connection’ we looked at … Continue reading

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Branding: Myths, Truths and the Grace of Connection

Author and marketing consultant Lynn Serafinn discusses common misunderstandings about branding, and shows 4 key relationships to help businesses get it right. Take a look at the picture on the left. Can you guess what’s in the box? Any idea? … Continue reading

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The Dharma of Business – Why the World Needs Entrepreneurs

Author and social entrepreneur Lynn Serafinn discusses the greater role of the independent business owner, and how it extends far beyond our personal vision. In recent years, record numbers of people have been going into self-employment. For some, it has … Continue reading

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Invasion of the Blog Snatchers Pt 4: Protecting Your Site from Hackers

Author and ethical marketing consultant Lynn Serafinn shares 8 essential strategies for keeping hackers off your blog and minimising damage if they do break in. Throughout this 4-part article series ‘Invasion of the Blog Snatchers’, we’ve been looking at the … Continue reading

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Invasion of the Blog Snatchers Part 3 – Assertive Action Against Spammers

Lynn Serafinn shares 5 practical strategies to protect your blog from SPAM, and send a message to spammers that spamming is both illegal and unprofitable. Last week, in ‘Invasion of the Blog Snatchers’ Part 1, we looked at how to … Continue reading

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Invasion of the Blog Snatchers Part 2: The Mythology of SPAM

Who are spammers? Why do they do what they do? Does it work? Ethical marketer Lynn Serafinn discusses SPAM mentality and why spamming is a waste of time. In Part 1 of ‘Invasion of the Blog Snatchers’, we looked at … Continue reading

Posted in 7 Deadly Sins, Blog, Blogging, Invasion, Lynn Serafinn | Tagged , , , , , | 8 Comments