Monthly Archives: October 2013

A Case for Transparency – Ditching the Formulaic Sales Page

Many gurus claim ‘high-conversion sales pages’ are the holy grail of Internet marketing. But what is the actual impact they create? Part 3 of a 6-part series. In the past two articles in this 6-part series on writing marketing copy, … Continue reading

Posted in 7 Graces, Blog, Lynn Serafinn, Marketing Tips, New Paradigm, Transparency | Tagged , , , , , , , , , , , , , | 3 Comments

Tips for Writing Clear, Inviting and Ethical Marketing Copy

How can we create an open, engaging invitation to our audience while communicating our marketing message clearly? Part 2 of a 6-part series from Lynn Serafinn. In Part 1 of this 6-part series on writing marketing copy, we looked at … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Directness, Distraction, Invasion, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm | Tagged , , , , , , , , , , , , | 3 Comments

Grace-FULL Tips for Writing Effective Marketing Copy Part 1

How can ethical marketers create powerful written copy without compromising integrity? Marketer Lynn Serafinn explores this from the 7 Graces perspective. There is no doubt about it: the Internet forms the cornerstone of our communication and information systems. As marketers, … Continue reading

Posted in 7 Graces, Blog, Connection, Inspiration, Lynn Serafinn, Marketing Tips, New Paradigm | Tagged , , , , , , , , , , , | 5 Comments

Business Resilience Formula – Stop. Breathe. Stay. Recover.

How can business owners navigate the stormy seas of entrepreneurship without running off course? Social entrepreneur and marketer Lynn Serafinn shares her tips. In my experience, the key to success in business is resilience. Unfortunately, there are many forces that … Continue reading

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Fit for Purpose – Mastering the Grace of Invitation Online

Would you pitch your business to guests at a birthday party? That’s what marketers do when they don’t understand the Grace of Invitation. Lynn Serafinn explains. In the book The 7 Graces of Marketing, the third of the 7 Graces … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Invasion, Invitation, Lynn Serafinn, News | Tagged , , , , , , , , | 1 Comment

Show Me the Money! Thoughts on Social Enterprise Start Ups

Why is starting up a business tough for many entrepreneurs? What do they need to remember so their business succeeds? Lynn Serafinn shares her observations. Lately I’ve been writing a lot about entrepreneurs – social, ethical and/or holistic. All of … Continue reading

Posted in 7 Graces Project, 7 Key Relationships, Blog, Lynn Serafinn, New Paradigm, News, Social Enterprise | Tagged , , , , , , , , , , , , , , , , , | 2 Comments