Monthly Archives: January 2014

10 Things Selling in a Flea Market Taught Me about Business – Part 2

Part 2 of Lynn Serafinn’s reflections on what almost 20 years in the open-air markets of the American southwest taught her about ethical business and marketing. Part 2 of 3. Earlier this week, I made a confession that might have … Continue reading

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10 Things Selling in a Flea Market Taught Me about Business – Part 1

Lynn Serafinn shares what she learned in her 20 years in the open-air markets of the American southwest and shows how it can inform today’s ethical entrepreneur. Part 1 of 3. Today’s my birthday. I’m 59. I’ve never been the … Continue reading

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Turning Points – How Social Changemakers Hear the Call

Lynn Serafinn tells how a random comment became a wake-up call to change her life, and explains how people will resist the Universe’s call to become a hero.  In his iconic book The Hero with a Thousand Faces, author Joseph … Continue reading

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Is Community Essential to the New Marketing Paradigm?

Lynn Serafinn looks at how modern marketing is now a dialogue with our audience, and how the cyber-community is an integral part of our business success. Throughout the 20th Century, old-school marketing was primarily a one-way form of communication. Advertisers … Continue reading

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Fulfilling the ‘Contract’ with Your Blogging Audience

7 Graces Project co-director Nancy Goodyear talks about how every blogger has an unspoken contract with their audience, and how they should be mindful when they decide to change it. The theme of my articles is often blogging from the … Continue reading

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How to Set Up Email Subscriptions on Your Blog with Feedburner

Step-by-step tutorial, with screenshots, for setting up an email subscription form on your blog, plus thoughts on the ethical practice of handling subscriptions. I’ve been wafting rather philosophically on this blog over the past four weeks, so I thought it … Continue reading

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