Monthly Archives: February 2014

How NOT to Run an Ethical Business

Sue Ellam explores the damage you can do to your business unless you diligently follow ethical practices and treat your clients as your first priority. I have noticed that clients appear to have been relegated to ‘nuisance’ status in some … Continue reading

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OPINION POLL – What’s Your View on Pre-Written Endorsements?

Ethical marketing advocate Lynn Serafinn challenges the common practice of pre-fab endorsements in the publishing industry and asks YOU to share your view. Today, I want your opinion. I’d like to find out what you think about the practice of … Continue reading

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3 Reasons Why Emotions Are Now Crucial for Business Success

Emotions have been banished from business, and yet we all have them. Cindy Barnes explores how understanding emotions at work can create stronger companies. How do we deal with the thorny issue of emotions in business? When I was writing … Continue reading

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10 Things Selling in a Flea Market Taught Me about Business – Part 3

Lynn Serafinn shares what she learned about ethical business and marketing during her nearly 20 years running a market stall in American swap meets. Last week, I took a trip down memory lane and started writing about my experiences running … Continue reading

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