Monthly Archives: March 2014

Could Our Business and Marketing Be a Type of YOGA?

What does ‘yoga’ really mean? Lynn Serafinn explains how understanding the ‘yoga of business’ can increase connection within oneself and throughout the World. Earlier this week, I was interviewed by a lovely lady named Andrea Allen who runs a company … Continue reading

Posted in 7 Graces, 7 Key Relationships, Blog, Connection, Lynn Serafinn, New Paradigm, Relationship with Self | Tagged , , , , , , | Leave a comment

Expert Salesmanship OR Just Plain Manipulation?

7 Graces co-director Nancy Goodyear challenges strategies recommended by many sales & marketing gurus, and suggests a more human, customer-focused alternative. I recently read The E-Myth Revisited by Michael Gerber – a renowned ‘classic’ on entrepreneurship – and I have … Continue reading

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3 Things Customers Want to be Able to TRUST About You

Ethical marketer Lynn Serafinn discusses how our customers come to trust us, and how old-school marketing methods meant to build trust can actually destroy it. Back when I started my current practice in 2007, I had been away from entrepreneurial … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Key Relationships, Blog, Connection, Disconnection, Lynn Serafinn, Persuasion, Relationship with Our Audience | Tagged , , , , , , | Leave a comment

From Marketing to Sales – What Happens When MONEY Steps In?

Lynn Serafinn shows how money is the 3rd party in the relationship with our customers, and how our relationship with money influences how we run our business. In my work as a marketing consultant, I work with a lot of … Continue reading

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5 Lessons to Remember When Starting Your Own Business

7 Graces Community blogger Sue Ellam shares valuable lessons she learned when setting up her own company, and how every business start-up has a life of its own. When I first had the idea for my own business I was … Continue reading

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‘Being’ versus ‘Doing’ in Collaboration

7 Graces co-Director Nancy Goodyear examines the importance of ‘being’ in collaborative projects and warns of the dangers of focussing solely on the to-do list. Collaboration is a wonderful way of working. It allows us to do things we just … Continue reading

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