Monthly Archives: September 2014

Disconnection – What Entrepreneurs Can Learn from the Shadow

7 Graces co-director Nancy Goodyear explores the dark side of the 7 Graces and explains how the Deadly Sin of Disconnection can affect all our relationships. In the 7 Graces model, Disconnection – the first of the 7 Deadly Sins … Continue reading

Posted in 7 Deadly Sins, 7 Key Relationships, Community Blogger, Disconnection, Foundations of Ethical Marketing, Nancy Goodyear, New Paradigm, Relationship with Marketing, Relationship with Money, Relationship with Others, Relationship with Our Audience, Relationship with Our Business, Relationship with Self, Relationship with Source | Tagged , , , , , , , , , , | Leave a comment

Empowering Your Customers by Getting Rid of the Hard Sell

Marketing consultant Lynn Serafinn shows how sales made from ‘hard sell’ marketing are not all they’re cracked up to be and offers a more ethical alternative. Earlier this week, my colleagues at the 7 Graces Project and I hosted an … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, 7 Key Relationships, Connection, Deception, Ethical Marketing Courses, Foundations of Ethical Marketing, Invasion, Lynn Serafinn, Marketing Tips, New Paradigm, News, Persuasion, Relationship with Our Audience, Scarcity | Tagged , , , , , , , , , , , | Leave a comment

Snog, Marry, Avoid? How Do You REALLY Feel About Marketing?

Lynn Serafinn shows how our consumer attitudes shape who are as marketers and invites you to take a quiz to explore your own relationship with marketing. These days, most marketers will tell you that marketing is ‘all about relationships’. In … Continue reading

Posted in 7 Graces Project, 7 Key Relationships, Ethical Marketing Courses, Foundations of Ethical Marketing, Lynn Serafinn, News, Relationship with Marketing | Tagged , , , , , , , | Leave a comment

Injecting Your Passion, Values and Purpose into Your Business

Posted in 7 Key Relationships, Blog, Business Tips, Community Blogger, Foundations of Ethical Marketing, Nancy Goodyear, New Paradigm, Relationship with Our Business | Tagged , , , , , | 1 Comment

How Our Relationship with Source Shapes Us as Business Owners

Lynn Serafinn shares her definition of the word ‘Source’ and explains how our worldviews influence our choices to run ethical or not-so-ethical businesses. Here at the 7 Graces Project, we utilise a number of different paradigms that help to guide … Continue reading

Posted in 7 Graces, 7 Key Relationships, Connection, Lynn Serafinn, News, Relationship with Source | Tagged , , , , , , , , , , | 1 Comment

How the RIGHT Kind of Research Can Help Your Business

Consultant and value proposition specialist Cindy Barnes tells why some research methods fail and how to conduct a deeper, more insightful kind of research. Whether you are a major corporation or an independent business owner, research is an integral part … Continue reading

Posted in Business Tips, Cindy Barnes, Community Blogger, Corporate, Relationship with Our Audience | Tagged , , , , | Leave a comment