Monthly Archives: December 2014

Reflections on the 7 Graces – the First Five Years

Lynn Serafinn, author of the 7 Graces of Marketing, looks at the evolution of the 7 Graces ideology from original concept to expansion into the wider community. Dear friends, I haven’t been blogging very much lately because I’ve been having … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Ethical Marketing Courses, Foundations of Ethical Marketing, Lynn Serafinn, New Paradigm, News, Platform Building Programme, Tweep-e-licious | Tagged , , , , , , , , , | Leave a comment

Journeying through the Marketing Funnel – the Client’s Path

7 Graces co-director Nancy Goodyear explores the journey your clients take through your marketing funnel and asks: does everyone have to take the same path? When you have a product or service to sell, it’s all too easy to think … Continue reading

Posted in 7 Key Relationships, Community Blogger, Marketing Tips, Nancy Goodyear, Platform Building Programme, Relationship with Audience | Tagged , , , | Leave a comment

#VATMOSS – New Tax Law Discriminates Against Small Businesses

Social commentator and marketer Lynn Serafinn discusses the new EU legislation called VATMOSS and tackles the ethical, practical and economic issues it raises. Over the past decade, we have witnessed both a digital and an economic revolution on a global … Continue reading

Posted in Business Tips, Law and Legal Tips, Lynn Serafinn, New Paradigm, News | Tagged , , , , , , , | 1 Comment