Deepening Our Relationships with Clients – An Invitation

Deepening Our Relationships with Clients - An Invitation
Marketing strategist Lynn Serafinn is offering free consultations to 10 special business owners who want to deepen their relationships with their clients.

Throughout most of August, I was on a journey – physically, emotionally and spiritually.

First I spent three amazing weeks in Trentino in northern Italy, the land where my father was born and where my paternal ancestors lived for many centuries (possibly millennia). I hiked through the Dolomites in the Alps. I explored ancient forests to trace the glacial source of the life-giving River Sarca. I gazed with amazement over the bleak expanse of a two-million-year-old rockslide at La Marocche. I experienced a 4.1 earthquake in the mountains around Riva. I walked through medieval villages and visited more historical and legendary sites than I can count. I saw an incredible performance of the opera Aida at the 2000-year-old Arena in Verona. I researched more deeply into our family history in Trento. I met many new cousins and, most importantly, I deepened the relationship I have with the cousins I already knew.

Lynn hiking in the Brenta Dolomites

Lynn hiking on top of the world in the Brenta Dolomites in Trentino, Italy.

When I came back to Britain, I spent a week with my daughter and her family. I took my nine-year-old grandson to the Tower of London. I taught him how to play Chopsticks on the piano. We played Battleship. We played make-believe with his cuddly toys. We took long walks through the woods and found treasures at the local market. We ate more cake and ice cream than we probably should have.

Something changes within us when we spend time away from the office and then have to return to ‘real’ life. For me, connecting with family and my heritage is especially soul-shifting. It takes me closer to who I really am and what is really important.

Coming back to work after such an experience can be a challenge, especially because we tend to ‘compartmentalise’ our professional and personal lives. We have told ourselves they are two different things. Without this distinction, we fear that our professional life will start to bleed into our personal life and we will never ‘switch off’ from work mode.

While I was away, I was well and truly ‘switched off’ from work. I was so switched off that Monday, when I came back to my desk, I found myself at odds with how to switch back on. My mind and heart were both still in that wonderful place of connection I felt with my family, when I was immersed deeply within myself and my precious relationships. I found myself wondering, ‘Why do we have to switch on and off all the time? Isn’t there a way to make my work feel more like how I felt when I was on holiday with my family?’

For many years, I have considered myself fortunate to have a business in which I can express my values and passions. But while values and passions are important, I’ve reached a point in life where I want to go deeper. Work is not just about doing and achieving; it’s about people and relationships. I want to make relationships the focal point of my actions; I want to deepen my relationships with my clients; and I want to work with clients who want to make relationships their focal point, too.

Changing the World by Putting Humanity in the Centre

The underpinning value of our team at the 7 Graces Project is to help honest, self-employed people make a better living in a people-focussed way. At the foundation of the 7 Graces philosophy are the ‘7 Key Relationships’. Of these, the relationships we have with ourselves, our business and our clients/customers are most influential in creating the character of our brand. Everything that is WRONG about business in today’s world stems from focusing on numbers instead of people. If we really want to change the world through our work, we need to start by turning that focus around and putting human beings at the centre of everything we do.

For this reason, during the month of September, I want to deliver free 45-minute consultations to 10 remarkable business owners who are interested in working closely with our 7 Graces team to deepen their relationships with their clients and customers over the next six months.

Normally, I only have time for a maximum of five free consultations each month. My usual intro sessions are only 30 minutes in length. They are not ‘advice’ sessions; rather, we talk about if and how our team can help you with your specific business and marketing needs.

But in these special 45-minute sessions, I will dedicate up to 15 minutes to answering your specific questions about marketing, business, technology, book publishing, blogging, social media – anything you feel I could help you with. I will do my very best to answer your questions (or refer you to someone else who can), even if it does not relate to a service we offer.

Who We Would Like to Invite

This offer is open to people who have not worked with us as private clients within the past two years. To make sure we are a good match for each other, we request that you only apply if you meet most of these criteria. If you’re not 100% sure whether you ‘fit’, drop us a line anyway.

Types of Businesses We Work With

  • Alternative health/therapy
  • Personal development
  • Any business owner whose ‘bigger vision’ is about making a positive social impact

About You

  • You want to enrich and grow a business you have run for at least the past two years
  • You have a strong service ethic in your business
  • You are not just in business for yourself, but for the people you serve
  • You want to deepen relationships with your clients/customers
  • You want to reach and expand your online audience
  • You are open to using social media and blogging (even if you don’t have any/much experience with it yet)
  • You are interested in developing new service products, especially those that can be delivered online, via Skype, etc.
  • You enjoy expressing yourself through writing – you don’t have to have written a book, but may be thinking about writing one (not mandatory)
  • You understand that business growth is a long-term process
  • You see working with a consultant as a business investment (not an ‘expense’)
  • You have time to work with Lynn (on calls and between calls), and are willing and able to commit to that time

How to Apply for One of Our Free September Sessions

Drop us a line via the contact form on this site: On that form, check the boxes that say, ‘Lynn Serafinn,’ and, ‘I’d like to discuss how you can help me/my business with marketing.’ Then, in the box that says, ‘Tell us more about why you are writing today,’ please tell us:

  1. The name and main purpose of your business
  2. How long you have been in business
  3. The three biggest problems/key issues you currently face
  4. Why you are interested in having a session with Lynn
  5. What ‘deepening relationships’ means for/to you

TIP: Please don’t just give us a link to your website and say ‘look me up’.

Please understand I only have time to offer 10 sessions in September, so I cannot guarantee that everyone who requests a session will be given a booking. Be assured that attending a consultation does not in any way obligate you to commit to working with us. However, we do ask that you only submit a request if you are seriously considering hiring us.

If you’re unfamiliar with the work we do here at the 7 Graces Project, please peruse the materials on our ‘Work With Us’ page. If you’d like to ask a question before you make your request, feel free to post it to our Facebook group at, or send it to us via the contact form on this site.

I can’t wait to meet these 10 new, remarkable people! Let’s set the intention to make the world a better place by deepening our relationships with the people we serve, so our businesses become more like ‘real’ life.

Warm wishes,
Lynn Serafinn
28th August 2015

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Looking for a Tribe?

Come join our 7 Graces group on Facebook, and join us at our monthly meetings. They’re free to attend and we have them both in person and online, so you can participate from anywhere in the world. This is NOT a “business group” but an active community where people actually know and support each other.

Find out more about how changing the paradigm can help make the world a better place:

The 7 Graces of Marketing BOOK COVER The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell, by Lynn Serafinn, where you can learn how the 7 Deadly Sins and the 7 Graces impact the world through media and marketing. Brit Writers Awards Finalist eLit Book Awards Silver Medal in Humanitarian & Ecological Social Issues


Tweep-e-licious: 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically by Lynn Serafinn, which can help you learn how to create meaningful collaborations through Twitter and other social media. eLit Book Awards Bronze Medal in Business and Sales.

Get instant access to a free 90-minute Twitter marketing class at

The Social Entrepreneur's Guide to Successful BloggingComing in 2015

The Social Entrepreneur’s Guide to Successful Blogging: An Effective, Creative & Ethical Way of Marketing for Visionaries & New Paradigm Business Leaders. To receive an update when that book is available, just click here. As a thank-you gift for showing your interest, you’ll get instant access to an exclusive, free 5-page PDF revealing the exact same blogging template we use with our clients and we teach to participants on the ethical marketing training courses at the 7 Graces Project.

Lynn Serafinn, MAED, CPCCLYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketing strategist, social media expert, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales. Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors.

Lynn is also the Founder of the 7 Graces Project, created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.

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