Social media strategist Lynn Serafinn shares her top tips on how to grow your audience on Twitter using ManageFlitter’s Remote Account Management feature. Part 1 of 2.
In my Twitter book Tweep-e-licious! I talked about a programme I used called Tweet Adder, which gave users the ability to set up queues of people they wanted to follow on Twitter. However, some months ago, due to repeated violations of Twitter’s terms of service, Tweet Adder went out of business. To say I was disappointed with the way the folks at Skootle (the company that owned Tweet Adder) communicated with their customers during these events would be a gross understatement. In fact, their lack of care for their customers made me sorry I had ever recommended them in the first place.
Since the demise of Tweet Adder, many of my clients and blog readers have written to me asking whether I’ve found an alternative software programme that can help them grow their Twitter audience. I am happy to say that I have. It’s called ManageFlitter.
I’ve been using ManageFlitter for all my clients’ Twitter accounts for almost a year now, and I have been extremely happy with the results. Every day, my clients’ followers are growing steadily at a healthy rate (i.e. one that is compliant with Twitter’s API). I am also impressed with the level of responsiveness ManageFlitter offers their customers (which, after my experiences with Tweet Adder, counts for a LOT). For these reasons, I now feel confident about recommending it as a product/service here.
Setting up ManageFlitter so it yields the results you want might be a bit of a challenge for some people. This article will provide you with a short tutorial on how to get the best from this programme, so you will see your Twitter account blossom with relevant, responsive new followers.
TRANSPARENCY: In this article, I am using my affiliate link (https://manageflitter.com/try/8Pxtwc6z) to ManageFlitter. This means I will earn a small commission if you happen to purchase their services after clicking my link. However, I am not an ‘affiliate marketer’ and I only ever use affiliate links for products I personally use and recommend without any ethical reservations.
The Logic Behind Finding Twitter Followers
Attracting and keeping the right kind of followers on Twitter happens as a result of four actions on your part:
- You find and follow your ideal followers before they follow you.
- You Tweet regularly.
- Your Tweets share high-quality content (i.e. your blog articles) that are relevant to the interests of your followers.
- You engage with your followers on a regular basis.
In this 2-part article series, we’ll be focusing on the first of these four actions. The reason for following your ideal followers before they follow you is simple:
Most active Twitter users are likely to follow you back if you follow them first.
Because we tend to follow back those who follow us, several software programmes in the past would follow back new followers for you automatically. However, over time, automated follow-backs became a nightmare as many of us found ourselves unintentionally following spammers, porn sites and all kinds of undesirables. That is why Twitter banned the use of automated following and unfollowing systems in 2012. The upside to this is that we now have greater control over who we want to follow, resulting in higher quality Twitter followers overall.
However, the DOWNSIDE is that manually following and unfollowing on Twitter takes time…a LOT of time…time that few busy business owners have. It also requires the ability to identify and filter exactly who you want to follow and unfollow without having to sift through hundreds of thousands of Twitter user profiles.
This is where ManageFlitter can help you.
Overview of Search Filters on ManageFlitter
ManageFlitter is essentially a highly sophisticated search engine. It enables you to search for people on Twitter that meet specific, detailed criteria. You define these criteria using ‘filters’. Once you have set the filters the way you want them, you save them as a ‘rule’. These rules can specify which people you want to follow on Twitter as well as those you want to stop following (‘unfollow’).
Some of the many filters you can specify on ManageFlitter include:
- How recently someone has Tweeted
- Whether or not the person is already following you, or has unfollowed or mentioned you
- Their number of followers and/or people they are following
- People who follow a specific person (or are followed by a specific person) on Twitter
- Words appearing in a person’s Twitter bio
- Words people have used in their Tweets
- Whether they have a profile image or protected account
- Whether they Tweet primarily in English
- Whether they are likely to be offensive (i.e. porn) or have a high spam probability
- The age of their account (i.e. how long they’ve been on Twitter)
The thing that makes ManageFlitter‘s filters so powerful is the fact that they can be used in combination with each other. You can also set up multiple follow/unfollow rules, using different combinations of filters. This enables you to create extremely precise sets of rules for who you want to follow and/or unfollow on Twitter.
SIDENOTE: The one filter ManageFlitter does not yet have (but they told me it is something they are working on) is the ability to identify people on specific Twitter user lists. I anxiously await news of them including this in their search parameters in the near future.
Power Mode vs. Remote Account Management
The filters on ManageFlitter can be used two ways: via ‘Power Mode’ or ‘Remote Account Management’. The difference between these two options is simple, and depends on:
- how much time YOU want to spend following/unfollowing people, and
- how much money you are willing to pay someone else (i.e. ManageFlitter) to follow and unfollow people for you.
Power Mode is where you use ManageFlitter to set up your filters/rules and then click, click, click to ‘follow’ or ‘unfollow’ yourself. You can take advantage of this (with some limits on the number of actions you can perform) even with their free plan (click ‘Plans’ on their home page, and you can compare them).
However, if you’re like me and you really, really, REALLY don’t want to click all day (and your virtual assistant isn’t really that keen on it either), you can purchase what ManageFlitter calls ‘Remote Account Management’ or ‘RAM’. RAM is when you purchase a bundle of actions that ManageFlitter will perform for you.
Simply put, a ‘RAM action’ is a follow or unfollow applied to one of your Twitter accounts. For example, if you have one Twitter account and you want to follow 50 people a day, and unfollow up to 50 people a day, that would be up to 100 actions per day. I say ‘up to’ 100 actions because your ‘unfollow’ queue might not always contain 50 people you want to unfollow, while it is likely your ‘follow’ queue will (we’ll look at how to set these up in a minute). Over a 30-day month, you would need to pay for a maximum of 3,000 RAM actions on your account. Of course, if you have more than one account or require more actions, the number would be higher.
You could buy bundles of RAM actions ad hoc on one of ManageFlitter‘s Pro account options, OR as a monthly subscription on their Business account options. For example, depending on my client load, I use either their Business Plan that enables me to manage 10 Twitter accounts with up to 40,000 RAM actions each month, or the one that allows me to have 20 Twitter accounts with 70,000 monthly RAM actions.
The good thing about the paid accounts on ManageFlitter is that they have no long-term contracts. They are pay-as-you-go and you may cancel at any time. You can also upgrade or downgrade your account between plans at any stage. This flexibility has proven to be handy for me whenever my client numbers increase or dip throughout the year.
IMPORTANT: Once you purchase RAM actions, they have to be used up within the next month and do not accumulate over time. So, it’s a good idea to log into your account every month and make sure you’re actually using all your purchased actions. We’ll look at this later in the article when we discuss how to set up your ‘follow/unfollow rate’.
Setting Up Your Rules – A 3-Step Process
Setting up your rules on ManageFlitter is a strategy. It requires some care and forethought in order to produce beneficial effects for your business. There are three fundamental sets of rules you will need to set up:
- Your rules for ‘unfollowing’ people you currently follow
- Your rules for ‘following back’ people who already follow you
- Your rules for following new people
Each of these sets of rules is a contributing factor in the efficacy of your Twitter. Today, we’ll look only at the first of these – your unfollow rules. Next time, in Part 2 of this series, we’ll look at the second two sets of rules, which define who you want to follow on Twitter.
SIDENOTE: It is also possible to set up rules for ‘blocking’ certain kinds of accounts from ever accidentally getting followed. I don’t tend to use this (I had one client who requested it), but it’s there if you need it.
STEP 1: Set Up Your ‘Unfollow’ Rules
To keep a nice, clean account, knowing who to STOP following on Twitter is just as important as knowing who to follow. For example, let’s say you want to declutter your account by unfollowing people who aren’t contributing much to your Twitter experience. You might set up various ‘unfollow’ rules that say you should unfollow everyone who:
- has unfollowed you,
- hasn’t Tweeted recently (e.g. in the past month), or
- is someone you’ve been following for some time (e.g. one or two months), but who hasn’t followed you back.
Here’s a screen shot of THREE different follow rules I’ve set up on one of my client’s accounts:
Each of these rules refreshes on a daily basis, thus keeping the information current (you will see the current numbers to the right of each rule when you log into your account). You then can either click on a rule, go through the results and manually unfollow all those who appear on that list, or you can purchase RAM actions from ManageFlitter so they can do this for you.
TIP: When you use RAM actions, ManageFlitter will go through each of your rules in the order in which they appear on your screen (you can easily move them up and down to reorder them). This way, you can prioritise the way you want the rules to be applied.
Coming Up Next Time
In Part 2 of this 2-part series on using ManageFlitter to grow your Twitter following, we’ll be looking at how (and why!) to set up your follow-back rules, as well as various ways to find relevant new people to follow on Twitter. I’ll share my best tips for finding potential followers through bio searches and Tweet searches, and show you how to ensure you don’t end up following ‘dead’ accounts or those that do not have the potential to follow you back. We’ll also be looking at using the ‘copy rule’ feature on ManageFlitter, and how to set up your rate limit, so it complies both with Twitter policy AND your marketing budget.
To be sure you find out about that article when it comes out in a few days, I invite to you subscribe to this blog via the form on the upper right side of this page (you can also subscribe by clicking this link).
Until then, if you are using (or trying to use) Twitter for your business, and feel you could use a little help, I encourage you to check out my free 90-minute Twitter audio class (based on ideas from my Twitter book Tweep-e-licious!), which you can find at http://tweepelicious.com.
If you feel you need a more personal level of support, we at the 7 Graces Project offer a 13-week Platform Building Package where we help you with your blogging AND your Twitter growth. We also have a stand-alone Twitter Growth Package where we manage your following/unfollowing as well as your Tweet posting. To read about our services, see our ‘Work With Us’ page here on the 7 Graces site. Then, when you’re ready, feel free to request a free 30-minute Skype chat to discuss how either of these packages could help your business by dropping us a short message via the contact form on this website.
6 November 2015
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Find out more about how changing the paradigm can help make the world a better place:
The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell, by Lynn Serafinn, where you can learn how the 7 Deadly Sins and the 7 Graces impact the world through media and marketing. Brit Writers Awards Finalist eLit Book Awards Silver Medal in Humanitarian & Ecological Social Issues
Tweep-e-licious: 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically by Lynn Serafinn, which can help you learn how to create meaningful collaborations through Twitter and other social media. eLit Book Awards Bronze Medal in Business and Sales.
Get instant access to a free 90-minute Twitter marketing class at http://tweepelicious.com
The Social Entrepreneur’s Guide to Successful Blogging: An Effective, Creative & Ethical Way of Marketing for Visionaries & New Paradigm Business Leaders. To receive an update when that book is available, just click here. As a thank-you gift for showing your interest, you’ll get instant access to an exclusive, free 5-page PDF revealing the exact same blogging template we use with our clients and we teach to participants on the ethical marketing training courses at the 7 Graces Project.
LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketing strategist, social media expert, speaker and author of the number one bestseller The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the Top Marketing Authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales. Lynn’s eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors.
Lynn is also the Founder of the 7 Graces Project, an independent marketing consultancy created to support, mentor and inspire independent business owners to market their businesses ethically, serve society and planet, and restore all that is best about humanity.
7 Graces on Twitter: http://twitter.com/7GracesMarketng
Lynn on Twitter: http://twitter.com/LynnSerafinn
7 Graces Group on Facebook: http://facebook.com/groups/7GracesGlobalGarden