Category Archives: 7 Deadly Sins

Do We REALLY Still Need to Talk About Ethical Marketing?

Lynn Serafinn talks about our power as conscious consumers, and offers three reasons why ethical marketing is crucial to the economic future of our world. My blogging has been slacking off lately. Ironically, one of the reasons is that I’ve … Continue reading

Posted in 7 Deadly Sins, Blog, Deception, Lynn Serafinn, New Paradigm, Relationship with Marketing, Scarcity, Social Enterprise | Tagged , , , , , , , , | 1 Comment

Why Speaker Agreements Are a TERRIBLE Idea

Business and marketing strategist Lynn Serafinn explains why asking your webinar or telesummit guests to sign a contract can do much more damage than good. Webinars. Teleseminars. Telesummits. Whatever you call them, they’re all fundamentally the same in that they … Continue reading

Posted in 7 Graces, 7 Key Relationships, Blogging, Book, Business Tips, Collaboration, Events, Invasion, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm, Relationship with Others, Relationship with Our Business | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Reflections on the 7 Graces – the First Five Years

Lynn Serafinn, author of the 7 Graces of Marketing, looks at the evolution of the 7 Graces ideology from original concept to expansion into the wider community. Dear friends, I haven’t been blogging very much lately because I’ve been having … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Ethical Marketing Courses, Foundations of Ethical Marketing, Lynn Serafinn, New Paradigm, News, Platform Building Programme, Tweep-e-licious | Tagged , , , , , , , , , | Leave a comment

Getting Out of the Doldrums – 7 Tips for the Self-Employed

7 Graces co-director Nancy Goodyear explores what it’s like when you’ve lost motivation and passion for your work, and gives tips for pulling yourself out. To be ‘in the doldrums’ is an old maritime expression. The doldrums is a belt … Continue reading

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Disconnection – What Entrepreneurs Can Learn from the Shadow

7 Graces co-director Nancy Goodyear explores the dark side of the 7 Graces and explains how the Deadly Sin of Disconnection can affect all our relationships. In the 7 Graces model, Disconnection – the first of the 7 Deadly Sins … Continue reading

Posted in 7 Deadly Sins, 7 Key Relationships, Community Blogger, Disconnection, Foundations of Ethical Marketing, Nancy Goodyear, New Paradigm, Relationship with Marketing, Relationship with Money, Relationship with Others, Relationship with Our Audience, Relationship with Our Business, Relationship with Self, Relationship with Source | Tagged , , , , , , , , , , | Leave a comment

Empowering Your Customers by Getting Rid of the Hard Sell

Marketing consultant Lynn Serafinn shows how sales made from ‘hard sell’ marketing are not all they’re cracked up to be and offers a more ethical alternative. Earlier this week, my colleagues at the 7 Graces Project and I hosted an … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, 7 Key Relationships, Connection, Deception, Ethical Marketing Courses, Foundations of Ethical Marketing, Invasion, Lynn Serafinn, Marketing Tips, New Paradigm, News, Persuasion, Relationship with Our Audience, Scarcity | Tagged , , , , , , , , , , , | Leave a comment