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Silver Medalist eLit Book Awards: Social and Environmental Issues
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Category Archives: Competition
OPINION POLL – What’s Your View on Pre-Written Endorsements?
Ethical marketing advocate Lynn Serafinn challenges the common practice of pre-fab endorsements in the publishing industry and asks YOU to share your view. Today, I want your opinion. I’d like to find out what you think about the practice of … Continue reading
10 Things Selling in a Flea Market Taught Me about Business – Part 3
Lynn Serafinn shares what she learned about ethical business and marketing during her nearly 20 years running a market stall in American swap meets. Last week, I took a trip down memory lane and started writing about my experiences running … Continue reading
Posted in 7 Deadly Sins, 7 Key Relationships, Blog, Competition, Lynn Serafinn, Marketing Tips, Relationship with Our Audience, Social Enterprise
Tagged 7 deadly sins, business, business ethics, competition, ethical, ethical business, Lynn Serafinn, marketing ethics, social enterprise, social entrepreneur, tips
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10 Things Selling in a Flea Market Taught Me about Business – Part 2
Part 2 of Lynn Serafinn’s reflections on what almost 20 years in the open-air markets of the American southwest taught her about ethical business and marketing. Part 2 of 3. Earlier this week, I made a confession that might have … Continue reading
Posted in 7 Deadly Sins, 7 Key Relationships, Blog, Competition, Lynn Serafinn, Marketing Tips, Relationship with Our Audience, Social Enterprise
Tagged 7 deadly sins, business, business ethics, competition, ethical, ethical business, Lynn Serafinn, marketing ethics, social enterprise, social entrepreneur, tips
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Why True Collaboration is Rare – 2 Years with 7 Graces Pt 7
Author & marketer Lynn Serafinn looks at the organic nature of collaboration, and explains why so many attempted collaborations fail. Part 7 of 7-part series. December 2013 marked the 2-year anniversary of the release of the book The 7 Graces … Continue reading
Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Collaboration, Competition, Lynn Serafinn, New Paradigm
Tagged 7 graces, 7 Graces Project, Book, Collaboration, competition, Deadly Sins, ethical marketing, how to, Lynn Serafinn, marketing ethics, new paradigm, scarcity marketing
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Taking a Collaborative Approach to Writing Marketing Copy
Many Internet marketing guerrillas talk about ‘crushing the competition’. But could Collaboration lead to a richer kind of marketing? Part 5 of 6-part series. In the past four articles we’ve been looking at the difference between the ‘old school’ and … Continue reading
Posted in 7 Graces, Blog, Collaboration, Competition, Lynn Serafinn, Marketing Tips, New Paradigm
Tagged 7 graces, Collaboration, competition, copy writing, copywriting, Deadly Sin o, ethical marketing, high conversion, how to, Internet marketing, Lynn Serafinn, Marketing copy, marketing tips, new paradigm, sales page, tips
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10 Essential Qualities of a New Paradigm Social Entrepreneur
Can a business owner be a force for positive social change? Lynn Serafinn describes 10 surprising personality traits of powerful, visionary entrepreneurs. Twelve years ago today, an event happened that shook the world as we all watched the Twin Towers … Continue reading
Posted in 7 Graces Project, Blog, Collaboration, Competition, Connection, Inspiration, Lynn Serafinn, New Paradigm, News
Tagged 7 Graces Project, change the world, corporate social responsibility, CSR, ecology, enterprise, environmental crisis, ethical business, global economic, innovation, Lynn Serafinn, new business model, new economy, new paradigm, social change, social enterprise, social entrepreneur, Social Entrepreneurs, social impact, social reform, social responsibility, social values, sustainability
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