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Category Archives: Deception
Do We REALLY Still Need to Talk About Ethical Marketing?
Lynn Serafinn talks about our power as conscious consumers, and offers three reasons why ethical marketing is crucial to the economic future of our world. My blogging has been slacking off lately. Ironically, one of the reasons is that I’ve … Continue reading
Empowering Your Customers by Getting Rid of the Hard Sell
Marketing consultant Lynn Serafinn shows how sales made from ‘hard sell’ marketing are not all they’re cracked up to be and offers a more ethical alternative. Earlier this week, my colleagues at the 7 Graces Project and I hosted an … Continue reading
Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, 7 Key Relationships, Connection, Deception, Ethical Marketing Courses, Foundations of Ethical Marketing, Invasion, Lynn Serafinn, Marketing Tips, New Paradigm, News, Persuasion, Relationship with Our Audience, Scarcity
Tagged 7 deadly sins, customer experience, customer relations, Deadly Sin of Deception, Deadly Sin of Invasion, Deadly Sin of Persuasion, Deadly Sin of Scarcity, ethical marketing, Lynn Serafinn, new paradigm, relationship with you audience, selling
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Images, Ethics and Marketing – Is Seeing REALLY Believing?
Sue Ellam explores the impact of images in business, marketing and social media and how some images manipulate emotions rather than reflect the truth. ”A picture paints a thousand words.” – Frederick R. Barnard, 1921 These days, I get bombarded … Continue reading
Posted in 7 Deadly Sins, 7 Graces, Blog, Community Blogger, Deception, Marketing Tips, Sue Ellam, Transparency
Tagged advertising, deception, deceptive advertizing, ethical business, ethics, images, logos, Photoshop, Sue Ellam
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Beyond Appearances – What REALLY Makes a Company ‘Ethical’?
Sue Ellam explores the meaning behind the word ‘ethical’ in this day and age, and how some companies invalidly earn the label via superficial marketing tactics. Recently I received an email article praising companies who are considered the most ethical. … Continue reading
OPINION POLL – What’s Your View on Pre-Written Endorsements?
Ethical marketing advocate Lynn Serafinn challenges the common practice of pre-fab endorsements in the publishing industry and asks YOU to share your view. Today, I want your opinion. I’d like to find out what you think about the practice of … Continue reading
Shedding Light on Transparency – 2 Years with 7 Graces Pt 5
Author, marketer Lynn Serafinn takes a poetic, philosophical & practical look at Transparency in business, marketing & life. Part 5 of a special 7-part series. One night when I was about 15 years old, I awoke suddenly from a deep … Continue reading
