Category Archives: Deception

Do We REALLY Still Need to Talk About Ethical Marketing?

Posted on 15 August 2016 by Lynn Serafinn

Lynn Serafinn talks about our power as conscious consumers, and offers three reasons why ethical marketing is crucial to the economic future of our world. My blogging has been slacking off lately. Ironically, one of the reasons is that I’ve … Continue reading →

Posted in 7 Deadly Sins, Blog, Deception, Lynn Serafinn, New Paradigm, Relationship with Marketing, Scarcity, Social Enterprise | Tagged , , , , , , , , | 1 Comment

Empowering Your Customers by Getting Rid of the Hard Sell

Posted on 26 September 2014 by Lynn Serafinn

Marketing consultant Lynn Serafinn shows how sales made from ‘hard sell’ marketing are not all they’re cracked up to be and offers a more ethical alternative. Earlier this week, my colleagues at the 7 Graces Project and I hosted an … Continue reading →

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, 7 Key Relationships, Connection, Deception, Ethical Marketing Courses, Foundations of Ethical Marketing, Invasion, Lynn Serafinn, Marketing Tips, New Paradigm, News, Persuasion, Relationship with Our Audience, Scarcity | Tagged , , , , , , , , , , , | Leave a comment

Images, Ethics and Marketing – Is Seeing REALLY Believing?

Posted on 5 September 2014 by Sue Ellam

Sue Ellam explores the impact of images in business, marketing and social media and how some images manipulate emotions rather than reflect the truth. ”A picture paints a thousand words.” – Frederick R. Barnard, 1921 These days, I get bombarded … Continue reading →

Posted in 7 Deadly Sins, 7 Graces, Blog, Community Blogger, Deception, Marketing Tips, Sue Ellam, Transparency | Tagged , , , , , , , , | Leave a comment

Beyond Appearances – What REALLY Makes a Company ‘Ethical’?

Posted on 24 June 2014 by Sue Ellam

Sue Ellam explores the meaning behind the word ‘ethical’ in this day and age, and how some companies invalidly earn the label via superficial marketing tactics. Recently I received an email article praising companies who are considered the most ethical. … Continue reading →

Posted in 7 Deadly Sins, Blog, Community Blogger, Deception, New Paradigm, Relationship with Our Business, Sue Ellam | Tagged , , , , , , | Leave a comment

OPINION POLL – What’s Your View on Pre-Written Endorsements?

Posted on 7 February 2014 by Lynn Serafinn

Ethical marketing advocate Lynn Serafinn challenges the common practice of pre-fab endorsements in the publishing industry and asks YOU to share your view. Today, I want your opinion. I’d like to find out what you think about the practice of … Continue reading →

Posted in 7 Deadly Sins, Blog, Competition, Deception, Lynn Serafinn | Tagged , , , , , , , , , | Leave a comment

Shedding Light on Transparency – 2 Years with 7 Graces Pt 5

Posted on 27 December 2013 by Lynn Serafinn

Author, marketer Lynn Serafinn takes a poetic, philosophical & practical look at Transparency in business, marketing & life. Part 5 of a special 7-part series. One night when I was about 15 years old, I awoke suddenly from a deep … Continue reading →

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Deception, Lynn Serafinn, New Paradigm, Transparency | Tagged , , , , , , , , , , | Leave a comment