Category Archives: Deception

Asking for What You Want vs. Getting What You Ask For

Why do so many business owners struggle with asking for what they want? Consultant Lynn Serafinn proposes some interesting reasons, and asks for YOUR input. Remember the old legend of Dr Faustus? The one where Faust unwittingly sells his soul … Continue reading

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Directness and Transparency in Marketing – a Vital Interdependence

Author and consultant Lynn Serafinn explains how Directness and Transparency work together in our marketing, affecting how our audience receives our message. In The 7 Graces of Marketing, the 4th and 5th of the ‘Graces’ are Directness and Transparency, respectively. … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Deception, Directness, Distraction, Lynn Serafinn, Transparency | Tagged , , , , , , | 2 Comments

The Pied Piper of Marketing – Getting Hooked Without Knowing It

Author and marketer Lynn Serafinn examines how Deception and Distraction played a part in a recent advertising campaign for a major UK mobile network provider. (The image on the left shows a stamp printed in Germany that depicts the medieval … Continue reading

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The Grace of Transparency – The Story of Star Boot

Author and marketer Lynn Serafinn shares an inspiring, real-life story about a young man born with a physical deformity who dared to let his starlight sparkle. Back in 1984-85, I lived in San Antonio, Texas. At the time, my daughter … Continue reading

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7 Graces as a Barometer for Choosing Ideal Business Partners

Author Lynn Serafinn shares true story illustrating the distinction between hiring someone who is competent, versus someone who is congruent with your company’s core values. I’ve been thinking a lot about congruence these days. The more I develop my own … Continue reading

Posted in 7 Deadly Sins, Blog, Competition, Deception, Disconnection, Invasion, Persuasion | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 10 Comments