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Become a Twitter Pro!"Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically" by Lynn Serafinn
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Category Archives: Deception
Why do so many business owners struggle with asking for what they want? Consultant Lynn Serafinn proposes some interesting reasons, and asks for YOUR input. Remember the old legend of Dr Faustus? The one where Faust unwittingly sells his soul … Continue reading
Author and consultant Lynn Serafinn explains how Directness and Transparency work together in our marketing, affecting how our audience receives our message. In The 7 Graces of Marketing, the 4th and 5th of the ‘Graces’ are Directness and Transparency, respectively. … Continue reading
Author and marketer Lynn Serafinn examines how Deception and Distraction played a part in a recent advertising campaign for a major UK mobile network provider. (The image on the left shows a stamp printed in Germany that depicts the medieval … Continue reading
Author and marketer Lynn Serafinn shares an inspiring, real-life story about a young man born with a physical deformity who dared to let his starlight sparkle. Back in 1984-85, I lived in San Antonio, Texas. At the time, my daughter … Continue reading