Category Archives: Distraction

DIRECTNESS in Marketing and Life – 2 Years with 7 Graces Pt 4

Marketer and author Lynn Serafinn talks about the art of being DIRECT in our marketing and looks at 4 ways our lack of Directness can alienate our audience. This month we’ve been celebrating the 2-year anniversary of the release of … Continue reading

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Tips for Writing Clear, Inviting and Ethical Marketing Copy

How can we create an open, engaging invitation to our audience while communicating our marketing message clearly? Part 2 of a 6-part series from Lynn Serafinn. In Part 1 of this 6-part series on writing marketing copy, we looked at … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Directness, Distraction, Invasion, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm | Tagged , , , , , , , , , , , , | 3 Comments

Directness and Transparency in Marketing – a Vital Interdependence

Author and consultant Lynn Serafinn explains how Directness and Transparency work together in our marketing, affecting how our audience receives our message. In The 7 Graces of Marketing, the 4th and 5th of the ‘Graces’ are Directness and Transparency, respectively. … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Deception, Directness, Distraction, Lynn Serafinn, Transparency | Tagged , , , , , , | 2 Comments

The Pied Piper of Marketing – Getting Hooked Without Knowing It

Author and marketer Lynn Serafinn examines how Deception and Distraction played a part in a recent advertising campaign for a major UK mobile network provider. (The image on the left shows a stamp printed in Germany that depicts the medieval … Continue reading

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Directness in Marketing Pt 3 – The Case of the Invisible Brand

Author, marketer Lynn Serafinn discusses how the “distractive” marketing techniques of top advertising campaigns can be worse, not better, for brand identity. Part 3 in this special series on the Grace of Directness. In Part 1 of this series, we … Continue reading

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Directness in Marketing Pt 2 – Who Do You Think You Are?

Author and marketer Lynn Serafinn discusses how our relationship with Self influences the level of Directness we bring into our marketing, starting with how we write our online bio. Part 2 in a special series on the Grace of Directness. … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Key Relationships, Blog, Book, Directness, Distraction, Lynn Serafinn | Tagged , , , , , , , , , , , , , , | 2 Comments