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Category Archives: Distraction
DIRECTNESS in Marketing and Life – 2 Years with 7 Graces Pt 4
Marketer and author Lynn Serafinn talks about the art of being DIRECT in our marketing and looks at 4 ways our lack of Directness can alienate our audience. This month we’ve been celebrating the 2-year anniversary of the release of … Continue reading
Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Directness, Distraction, Lynn Serafinn, New Paradigm, Relationship with Our Audience
Tagged 7 graces, 7 Graces Project, Book, Deadly Sins, Directness, Distraction, ethical marketing, Lynn Serafinn, marketing ethics, new paradigm, training
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Tips for Writing Clear, Inviting and Ethical Marketing Copy
How can we create an open, engaging invitation to our audience while communicating our marketing message clearly? Part 2 of a 6-part series from Lynn Serafinn. In Part 1 of this 6-part series on writing marketing copy, we looked at … Continue reading
Posted in 7 Deadly Sins, 7 Graces, Blog, Directness, Distraction, Invasion, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm
Tagged 7 graces, copy writing, copywriting, Directness, ethical marketing, how to, Internet marketing, invitation, Lynn Serafinn, Marketing copy, marketing tips, new paradigm, tips
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Directness and Transparency in Marketing – a Vital Interdependence
Author and consultant Lynn Serafinn explains how Directness and Transparency work together in our marketing, affecting how our audience receives our message. In The 7 Graces of Marketing, the 4th and 5th of the ‘Graces’ are Directness and Transparency, respectively. … Continue reading
Posted in 7 Deadly Sins, 7 Graces, Blog, Deception, Directness, Distraction, Lynn Serafinn, Transparency
Tagged Communication, deception, Directness, Distraction, Lynn Serafinn, marketing, Transparency
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The Pied Piper of Marketing – Getting Hooked Without Knowing It
Author and marketer Lynn Serafinn examines how Deception and Distraction played a part in a recent advertising campaign for a major UK mobile network provider. (The image on the left shows a stamp printed in Germany that depicts the medieval … Continue reading
Posted in 7 Deadly Sins, Blog, Deception, Distraction, Lynn Serafinn
Tagged advertising, deception, Distraction, ethical, ethics, Lynn Serafinn, marketing
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B2B, Superstars and Irresistible Force – Directness in Marketing Pt 4
In this 4th and final part of our series on Directness, author, marketer Lynn Serafinn discusses the importance of understanding our relationship with our audience, and how our marketing should reflect this. Back in the early 1990s, I was a … Continue reading
Posted in 7 Deadly Sins, 7 Graces, Blog, Directness, Distraction, Lynn Serafinn
Tagged 7 graces, advertising, advertizing, branding, brands, business ethics, Communication, customer relations, customer service, Dharma, Directness, Distraction, ethical, ethics, Lynn Serafinn, marketing, new paradigm, self assessment, target audience
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Directness in Marketing Pt 3 – The Case of the Invisible Brand
Author, marketer Lynn Serafinn discusses how the “distractive” marketing techniques of top advertising campaigns can be worse, not better, for brand identity. Part 3 in this special series on the Grace of Directness. In Part 1 of this series, we … Continue reading
Posted in 7 Deadly Sins, 7 Graces, Blog, Directness, Distraction, Lynn Serafinn
Tagged 7 graces, advertising, advertizing, branding, brands, business ethics, Directness, Distraction, ethical, ethics, gimmick, Lynn Serafinn, marketing, meerkats, new paradigm, self assessment, television, TV advert
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