Category Archives: Invasion

Why Speaker Agreements Are a TERRIBLE Idea

Business and marketing strategist Lynn Serafinn explains why asking your webinar or telesummit guests to sign a contract can do much more damage than good. Webinars. Teleseminars. Telesummits. Whatever you call them, they’re all fundamentally the same in that they … Continue reading

Posted in 7 Graces, 7 Key Relationships, Blogging, Book, Business Tips, Collaboration, Events, Invasion, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm, Relationship with Others, Relationship with Our Business | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Empowering Your Customers by Getting Rid of the Hard Sell

Marketing consultant Lynn Serafinn shows how sales made from ‘hard sell’ marketing are not all they’re cracked up to be and offers a more ethical alternative. Earlier this week, my colleagues at the 7 Graces Project and I hosted an … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, 7 Key Relationships, Connection, Deception, Ethical Marketing Courses, Foundations of Ethical Marketing, Invasion, Lynn Serafinn, Marketing Tips, New Paradigm, News, Persuasion, Relationship with Our Audience, Scarcity | Tagged , , , , , , , , , , , | Leave a comment

What Are YOUR Biggest E-Mail Mailing List Turn-Offs?

Ethical marketing advocate Lynn Serafinn looks at the legal and ethical side of commercial email communications, and shares her top 7 mailing list gripes. This week I finally broke down and hired a PA. Why? Because my email inbox has … Continue reading

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Making Marketing an INVITATION – 2 Years with 7 Graces Pt 3

A look at the evolution of the 7 Graces philosophy. Today we explore how the Grace of INVITATION changes the way we measure the effectiveness of our marketing. This month we are celebrating the 2-year anniversary of the release of … Continue reading

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Email Marketing and Subscriptions – Do We Still Need Them?

Is email marketing dead? Marketer Lynn Serafinn looks at stats, shares her own experience, and asks YOU to contribute your own opinions for her upcoming book. Leads Generation. Opt-ins. Subscribers. Mailing Lists. These were the buzz words in marketing when … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Blogging, Inspiration, Invasion, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm, Persuasion | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Tips for Writing Clear, Inviting and Ethical Marketing Copy

How can we create an open, engaging invitation to our audience while communicating our marketing message clearly? Part 2 of a 6-part series from Lynn Serafinn. In Part 1 of this 6-part series on writing marketing copy, we looked at … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Directness, Distraction, Invasion, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm | Tagged , , , , , , , , , , , , | 3 Comments