Category Archives: Invasion

Fit for Purpose – Mastering the Grace of Invitation Online

Would you pitch your business to guests at a birthday party? That’s what marketers do when they don’t understand the Grace of Invitation. Lynn Serafinn explains. In the book The 7 Graces of Marketing, the third of the 7 Graces … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Invasion, Invitation, Lynn Serafinn, News | Tagged , , , , , , , , | 1 Comment

13 No-Cost Ways to Promote Your Leads Generation Product

Offering free downloadable products is a great way to grow your email list, but only if you know how to market them. Lynn Serafinn shares her top strategies. Leads generation (LG) is recognised part of the ‘marketing funnel’ in any … Continue reading

Posted in Blog, Invasion, Invitation, Lynn Serafinn, Social Media, Twitter | Tagged , , , , , , | 2 Comments

Asking for What You Want vs. Getting What You Ask For

Why do so many business owners struggle with asking for what they want? Consultant Lynn Serafinn proposes some interesting reasons, and asks for YOUR input. Remember the old legend of Dr Faustus? The one where Faust unwittingly sells his soul … Continue reading

Posted in 7 Deadly Sins, Blog, Deception, Invasion, Lynn Serafinn, Scarcity | Tagged , , , , | 2 Comments

5 Ways to Use Hashtags on Twitter or Facebook

Following Twitter’s lead, Facebook now supports hashtags. How can we use hashtags effectively and ethically in social media? Marketer Lynn Serafinn explains. With a burgeoning population of over 1˝ billion users between them, Facebook and Twitter are still the undisputed … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Invasion, Invitation, Lynn Serafinn, Tweep-e-licious | Tagged , , , , , , | 2 Comments

Is Your Call to Action an Invitation or a Demand?

Many marketers think a Call to Action needs to create a sense of urgency. Consultant Lynn Serafinn tells how to create one that feels GOOD to your audience. There is one fundamental ingredient common to all approaches to marketing: the … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Connection, Disconnection, Inspiration, Invasion, Invitation, Lynn Serafinn, Persuasion, Scarcity | Tagged , , , , , , , , , , , | 3 Comments

The Marketing Funnel – Are We Falling Down the Rabbit Hole?

Marketer Lynn Serafinn challenges the ‘hunter’ approach to the marketing funnel, and explains how adopting a ‘farmer’ approach is more ethical and sustainable. Nearly everyone who has studied marketing–especially Internet marketing–is familiar with the idea of the ‘marketing funnel’. The … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Invasion, Invitation, Lynn Serafinn, Persuasion | Tagged , , , , , , , | 2 Comments