Category Archives: 7 Deadly Sins

Images, Ethics and Marketing – Is Seeing REALLY Believing?

Sue Ellam explores the impact of images in business, marketing and social media and how some images manipulate emotions rather than reflect the truth. ”A picture paints a thousand words.” – Frederick R. Barnard, 1921 These days, I get bombarded … Continue reading

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Defining the Four Cornerstones of Ethical Marketing

7 Graces Founder Lynn Serafinn strips marketing back to basics and explores how to ‘be’ an ethical marketer before attempting to ‘do’ ethical marketing. Hi everyone. I haven’t been blogging much in August, as I was travelling and taking some … Continue reading

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Beyond Appearances – What REALLY Makes a Company ‘Ethical’?

Sue Ellam explores the meaning behind the word ‘ethical’ in this day and age, and how some companies invalidly earn the label via superficial marketing tactics. Recently I received an email article praising companies who are considered the most ethical. … Continue reading

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3 Things Customers Want to be Able to TRUST About You

Ethical marketer Lynn Serafinn discusses how our customers come to trust us, and how old-school marketing methods meant to build trust can actually destroy it. Back when I started my current practice in 2007, I had been away from entrepreneurial … Continue reading

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From Marketing to Sales – What Happens When MONEY Steps In?

Lynn Serafinn shows how money is the 3rd party in the relationship with our customers, and how our relationship with money influences how we run our business. In my work as a marketing consultant, I work with a lot of … Continue reading

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An Abundant Mind-Set – Key to Your Business Tipping Point

Award-winning conscious entrepreneur and author Lynn Serafinn talks about how hiring a team shifted her business from stuckness to success. Recently, I was interviewed by Dr. Tera Maxwell on her ‘Tera Awards for the Top 20 Conscious Entrepreneurs’ (Tera, in … Continue reading

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