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- Do We REALLY Still Need to Talk About Ethical Marketing?
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Become a Twitter Pro!"Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically" by Lynn Serafinn
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Category Archives: 7 Deadly Sins
Sue Ellam explores the impact of images in business, marketing and social media and how some images manipulate emotions rather than reflect the truth. ”A picture paints a thousand words.” – Frederick R. Barnard, 1921 These days, I get bombarded … Continue reading
Sue Ellam explores the meaning behind the word ‘ethical’ in this day and age, and how some companies invalidly earn the label via superficial marketing tactics. Recently I received an email article praising companies who are considered the most ethical. … Continue reading
Ethical marketer Lynn Serafinn discusses how our customers come to trust us, and how old-school marketing methods meant to build trust can actually destroy it. Back when I started my current practice in 2007, I had been away from entrepreneurial … Continue reading
Lynn Serafinn shows how money is the 3rd party in the relationship with our customers, and how our relationship with money influences how we run our business. In my work as a marketing consultant, I work with a lot of … Continue reading
Award-winning conscious entrepreneur and author Lynn Serafinn talks about how hiring a team shifted her business from stuckness to success. Recently, I was interviewed by Dr. Tera Maxwell on her ‘Tera Awards for the Top 20 Conscious Entrepreneurs’ (Tera, in … Continue reading