Category Archives: Persuasion

Empowering Your Customers by Getting Rid of the Hard Sell

Marketing consultant Lynn Serafinn shows how sales made from ‘hard sell’ marketing are not all they’re cracked up to be and offers a more ethical alternative. Earlier this week, my colleagues at the 7 Graces Project and I hosted an … Continue reading

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3 Things Customers Want to be Able to TRUST About You

Ethical marketer Lynn Serafinn discusses how our customers come to trust us, and how old-school marketing methods meant to build trust can actually destroy it. Back when I started my current practice in 2007, I had been away from entrepreneurial … Continue reading

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Email Marketing and Subscriptions – Do We Still Need Them?

Is email marketing dead? Marketer Lynn Serafinn looks at stats, shares her own experience, and asks YOU to contribute your own opinions for her upcoming book. Leads Generation. Opt-ins. Subscribers. Mailing Lists. These were the buzz words in marketing when … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Blogging, Inspiration, Invasion, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm, Persuasion | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Is Your Call to Action an Invitation or a Demand?

Many marketers think a Call to Action needs to create a sense of urgency. Consultant Lynn Serafinn tells how to create one that feels GOOD to your audience. There is one fundamental ingredient common to all approaches to marketing: the … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Connection, Disconnection, Inspiration, Invasion, Invitation, Lynn Serafinn, Persuasion, Scarcity | Tagged , , , , , , , , , , , | 3 Comments

The Marketing Funnel – Are We Falling Down the Rabbit Hole?

Marketer Lynn Serafinn challenges the ‘hunter’ approach to the marketing funnel, and explains how adopting a ‘farmer’ approach is more ethical and sustainable. Nearly everyone who has studied marketing—especially Internet marketing—is familiar with the idea of the ‘marketing funnel’. The … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Invasion, Invitation, Lynn Serafinn, Persuasion | Tagged , , , , , , , | 2 Comments

Your Audience – Your Most Important Business Collaborators

Old school marketing was a persuasive, one-way communication. But new paradigm marketing is all about dialogue. Lynn Serafinn discusses how a collaborative relationship with our audience can foster innovation and restore the long-lost connection between businesses and the communities they … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Key Relationships, Blog, Collaboration, Competition, Disconnection, Lynn Serafinn, Persuasion | Tagged , , , , , , , , , , | 4 Comments