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"Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically" by Lynn Serafinn
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Category Archives: Persuasion
Empowering Your Customers by Getting Rid of the Hard Sell
Marketing consultant Lynn Serafinn shows how sales made from ‘hard sell’ marketing are not all they’re cracked up to be and offers a more ethical alternative. Earlier this week, my colleagues at the 7 Graces Project and I hosted an … Continue reading
Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, 7 Key Relationships, Connection, Deception, Ethical Marketing Courses, Foundations of Ethical Marketing, Invasion, Lynn Serafinn, Marketing Tips, New Paradigm, News, Persuasion, Relationship with Our Audience, Scarcity
Tagged 7 deadly sins, customer experience, customer relations, Deadly Sin of Deception, Deadly Sin of Invasion, Deadly Sin of Persuasion, Deadly Sin of Scarcity, ethical marketing, Lynn Serafinn, new paradigm, relationship with you audience, selling
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3 Things Customers Want to be Able to TRUST About You
Ethical marketer Lynn Serafinn discusses how our customers come to trust us, and how old-school marketing methods meant to build trust can actually destroy it. Back when I started my current practice in 2007, I had been away from entrepreneurial … Continue reading
Email Marketing and Subscriptions – Do We Still Need Them?
Is email marketing dead? Marketer Lynn Serafinn looks at stats, shares her own experience, and asks YOU to contribute your own opinions for her upcoming book. Leads Generation. Opt-ins. Subscribers. Mailing Lists. These were the buzz words in marketing when … Continue reading
Posted in 7 Deadly Sins, 7 Graces, Blog, Blogging, Inspiration, Invasion, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm, Persuasion
Tagged 7 graces, blog, blogging, Communication, Deadly Sin, ethical, ethical marketing, ethics, Inspiration, Internet marketing, invasion, invitation, leads generation, Lynn Serafinn, marketing tips, new paradigm, Persuasion
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Is Your Call to Action an Invitation or a Demand?
Many marketers think a Call to Action needs to create a sense of urgency. Consultant Lynn Serafinn tells how to create one that feels GOOD to your audience. There is one fundamental ingredient common to all approaches to marketing: the … Continue reading
Posted in 7 Deadly Sins, 7 Graces, Blog, Connection, Disconnection, Inspiration, Invasion, Invitation, Lynn Serafinn, Persuasion, Scarcity
Tagged 7 deadly sins, 7 graces, Connection, Disconnection, Inspiration, Internet marketing, invasion, invitation, Lynn Serafinn, marketing ethics, Persuasion, Scarcity
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The Marketing Funnel – Are We Falling Down the Rabbit Hole?
Marketer Lynn Serafinn challenges the ‘hunter’ approach to the marketing funnel, and explains how adopting a ‘farmer’ approach is more ethical and sustainable. Nearly everyone who has studied marketing–especially Internet marketing–is familiar with the idea of the ‘marketing funnel’. The … Continue reading
Posted in 7 Deadly Sins, 7 Graces, Blog, Invasion, Invitation, Lynn Serafinn, Persuasion
Tagged 7 graces, advertising, ethical, ethics, invitation, Lynn Serafinn, marketing, new paradigm
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Your Audience – Your Most Important Business Collaborators
Old school marketing was a persuasive, one-way communication. But new paradigm marketing is all about dialogue. Lynn Serafinn discusses how a collaborative relationship with our audience can foster innovation and restore the long-lost connection between businesses and the communities they … Continue reading