Category Archives: Scarcity

Bringing the Flow of Abundance into Our Online Marketing

Nearly all Internet gurus recommend the use of scarcity marketing to influence sales. But could the Grace of Abundance lead the way to something better? Part 4 of a 6-part series. In the past three articles we’ve been looking at … Continue reading

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Statistics vs People – Are You Reaching Your REAL Audience?

Most marketing depends upon stats to measure effectiveness. But do stats show the whole picture? And how do we fill in the gaps? Lynn Serafinn shares her thoughts. These days everyone in marketing talks about ‘identifying your audience’. Everywhere I … Continue reading

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Why Fearless Intuition is Vital to the New Business Paradigm

How have we become cut off from our inner knowing? How can using intuition create a better world in business, marketing and beyond? Lynn Serafinn explains. Remember the story of The Emperor’s New Clothes by Hans Christian Anderson? That’s the … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Collaboration, Lynn Serafinn, News, Scarcity | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Marketing and Evolution – Are We Hard-Wired to Avoid Loss?

What motivates us to make economic decisions? Lynn Serafinn looks at the damaging impact of Scarcity marketing and challenges marketers to change their approach. Back in the summer of 1974, when I was 19 years old, I took my first … Continue reading

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Marketing Through Contests – Are We Conning Our Kids?

Lynn Serafinn tells how a marketing contest to win a cookbook led to an awakening for her 7-year-old grandson, and asks ‘Are we teaching our children to lose?’ Last month, I spent a couple of weeks babysitting my 7-year-old grandson, … Continue reading

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Asking for What You Want vs. Getting What You Ask For

Why do so many business owners struggle with asking for what they want? Consultant Lynn Serafinn proposes some interesting reasons, and asks for YOUR input. Remember the old legend of Dr Faustus? The one where Faust unwittingly sells his soul … Continue reading

Posted in 7 Deadly Sins, Blog, Deception, Invasion, Lynn Serafinn, Scarcity | Tagged , , , , | 2 Comments