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Silver Medalist eLit Book Awards: Social and Environmental Issues
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Category Archives: Ethical Marketing Courses
Reflections on the 7 Graces – the First Five Years
Lynn Serafinn, author of the 7 Graces of Marketing , looks at the evolution of the 7 Graces ideology from original concept to expansion into the wider community. Dear friends, I haven’t been blogging very much lately because I’ve been … Continue reading
Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Ethical Marketing Courses, Foundations of Ethical Marketing, Lynn Serafinn, New Paradigm, News, Platform Building Programme, Tweep-e-licious
Tagged 7 deadly sins, 7 graces, 7 Graces Project, change the world, ethical marketing, Inspiration, Lynn Serafinn, Nancy Goodyear, new paradigm, social change
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Disconnection – What Entrepreneurs Can Learn from the Shadow
7 Graces co-director Nancy Goodyear explores the dark side of the 7 Graces and explains how the Deadly Sin of Disconnection can affect all our relationships. In the 7 Graces model, Disconnection – the first of the 7 Deadly Sins … Continue reading
Posted in 7 Deadly Sins, 7 Key Relationships, Community Blogger, Disconnection, Foundations of Ethical Marketing, Nancy Goodyear, New Paradigm, Relationship with Marketing, Relationship with Money, Relationship with Others, Relationship with Our Audience, Relationship with Our Business, Relationship with Self, Relationship with Source
Tagged 7 deadly sins, 7 Key Relationships, Disconnection, Nancy Goodyear, relationship with audience, relationship with marketing, relationship with money, relationship with others, relationship with our business, relationship with Self, Relationship with Source
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Empowering Your Customers by Getting Rid of the Hard Sell
Marketing consultant Lynn Serafinn shows how sales made from ‘hard sell’ marketing are not all they’re cracked up to be and offers a more ethical alternative. Earlier this week, my colleagues at the 7 Graces Project and I hosted an … Continue reading
Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, 7 Key Relationships, Connection, Deception, Ethical Marketing Courses, Foundations of Ethical Marketing, Invasion, Lynn Serafinn, Marketing Tips, New Paradigm, News, Persuasion, Relationship with Our Audience, Scarcity
Tagged 7 deadly sins, customer experience, customer relations, Deadly Sin of Deception, Deadly Sin of Invasion, Deadly Sin of Persuasion, Deadly Sin of Scarcity, ethical marketing, Lynn Serafinn, new paradigm, relationship with you audience, selling
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Snog, Marry, Avoid? How Do You REALLY Feel About Marketing?
Lynn Serafinn shows how our consumer attitudes shape who are as marketers and invites you to take a quiz to explore your own relationship with marketing. These days, most marketers will tell you that marketing is ‘all about relationships’. In … Continue reading
Posted in 7 Graces Project, 7 Key Relationships, Ethical Marketing Courses, Foundations of Ethical Marketing, Lynn Serafinn, News, Relationship with Marketing
Tagged 7 Key Relationships, consumer awareness, consumer culture, consumerism, ethical marketing, Lynn Serafinn, new paradigm, relationship with marketing
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Defining the Four Cornerstones of Ethical Marketing
7 Graces Founder Lynn Serafinn strips marketing back to basics and explores how to ‘be’ an ethical marketer before attempting to ‘do’ ethical marketing. Hi everyone. I haven’t been blogging much in August, as I was travelling and taking some … Continue reading
Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, 7 Key Relationships, Business Tips, Ethical Marketing Courses, Foundations of Ethical Marketing, Lynn Serafinn, Marketing Tips, New Paradigm, News, Social Enterprise
Tagged business ethics, business success, business tips, Dharma, dharma of business, ethical marketing, ethical marketing course, Foundations of Ethical Marketing, Lynn Serafinn, marketing advice, marketing course, marketing platform, marketing strategy
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