Category Archives: Platform Building Programme

Putting Down Roots – Gardening Tips for the Small Business Owner

Nancy Goodyear applies her grandpa’s age-old gardening wisdom to business growth, showing how strong roots and hard pruning are the secrets of a good harvest. When you run your own business, whether it be a start-up or an older, more … Continue reading

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6 Questions Every Business Owner Should Ask Once a Year – Part 4

Ethical marketing strategist Lynn Serafinn offers a step-by-step guide to the ‘Where, When and How’ of your annual business plan. Part 4 of a 4-part series. In my last three articles, I’ve been talking about why business owners should take … Continue reading

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Reflections on the 7 Graces – the First Five Years

Lynn Serafinn, author of the 7 Graces of Marketing, looks at the evolution of the 7 Graces ideology from original concept to expansion into the wider community. Dear friends, I haven’t been blogging very much lately because I’ve been having … Continue reading

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Journeying through the Marketing Funnel – the Client’s Path

7 Graces co-director Nancy Goodyear explores the journey your clients take through your marketing funnel and asks: does everyone have to take the same path? When you have a product or service to sell, it’s all too easy to think … Continue reading

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How to Choose the Perfect Blog Topic – And Why You Should

7 Graces Founder Lynn Serafinn tells why blogging is an ideal medium for marketing, and shows how to create many months’ worth of blog topics in a few minutes. Here at the 7 Graces Project, the majority of our clients … Continue reading

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5 Keys to Getting an ROI from Your Online Marketing Efforts

Marketing consultant Lynn Serafinn explains what business owners should expect from their online marketing strategies and how to get the best results from them. When a client enters into a new relationship with me, probably the most comment thing they … Continue reading

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