Category Archives: Platform Building Programme

How Our Assumptions Might Be Driving AWAY Our Blog Readers

Marketing strategist and blogging mentor Lynn Serafinn challenges the belief that talking about ourselves on our blogs brings our readers closer to us. In Chapter 6 of my upcoming book, The Social Entrepreneur’s Guide to Successful Blogging, I discuss five … Continue reading

Posted in 7 Graces Project, 7 Key Relationships, Blog, Business Tips, Lynn Serafinn, Marketing Tips, Platform Building Programme, Relationship with Our Audience, Social Media, Strategy Packages, Tweep-e-licious, Twitter | Tagged , , , , , , , , , , , | Leave a comment

How to Get Rid of All Those FAKE Twitter Followers You Bought

Marketing Strategist Lynn Serafinn explains why buying Twitter followers is a BAD idea, how to tell if you’ve been scammed, and how to clean up your account. UPDATE 25 May 2015: Since I wrote this article, Twitter has changed its … Continue reading

Posted in 7 Graces Project, 7 Key Relationships, Blog, Business Tips, Lynn Serafinn, Marketing Tips, Platform Building Programme, Relationship with Our Audience, Social Media, Strategy Packages, Tweep-e-licious, Twitter | Tagged , , , , , , , , , | 2 Comments

Putting Down Roots – Gardening Tips for the Small Business Owner

Nancy Goodyear applies her grandpa’s age-old gardening wisdom to business growth, showing how strong roots and hard pruning are the secrets of a good harvest. When you run your own business, whether it be a start-up or an older, more … Continue reading

Posted in 7 Key Relationships, Business Tips, Community Blogger, Nancy Goodyear, Platform Building Programme, Relationship with Our Business, Strategy Packages | Tagged , , , , , , , | Leave a comment

6 Questions Every Business Owner Should Ask Once a Year – Part 4

Ethical marketing strategist Lynn Serafinn offers a step-by-step guide to the ‘Where, When and How’ of your annual business plan. Part 4 of a 4-part series. In my last three articles, I’ve been talking about why business owners should take … Continue reading

Posted in 6 questions, 7 Graces, 7 Graces Project, 7 Key Relationships, Blog, Business Tips, Lynn Serafinn, Marketing Tips, New Paradigm, Platform Building Programme, Relationship with Our Audience, Relationship with Our Business, Social Enterprise, Strategy Packages | Tagged , , , , , , , , , , , , , , | Leave a comment

Reflections on the 7 Graces – the First Five Years

Lynn Serafinn, author of the 7 Graces of Marketing, looks at the evolution of the 7 Graces ideology from original concept to expansion into the wider community. Dear friends, I haven’t been blogging very much lately because I’ve been having … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Ethical Marketing Courses, Foundations of Ethical Marketing, Lynn Serafinn, New Paradigm, News, Platform Building Programme, Tweep-e-licious | Tagged , , , , , , , , , | Leave a comment

Journeying through the Marketing Funnel – the Client’s Path

7 Graces co-director Nancy Goodyear explores the journey your clients take through your marketing funnel and asks: does everyone have to take the same path? When you have a product or service to sell, it’s all too easy to think … Continue reading

Posted in 7 Key Relationships, Community Blogger, Marketing Tips, Nancy Goodyear, Platform Building Programme, Relationship with Audience | Tagged , , , | Leave a comment