Category Archives: Collaboration

How Companies Are Shifting from an Alpha to a Beta Paradigm

Lynn Serafinn interviews corporate anthropologist Dana Ardi about how leadership in the workplace is changing, and about her new book, The Fall of the Alphas. When we take a moment to look, we can see that the world around us … Continue reading

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‘Being’ versus ‘Doing’ in Collaboration

7 Graces co-Director Nancy Goodyear examines the importance of ‘being’ in collaborative projects and warns of the dangers of focussing solely on the to-do list. Collaboration is a wonderful way of working. It allows us to do things we just … Continue reading

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Taking a Collaborative Approach to Business Content Creation

Lynn Serafinn takes a fresh look at the idea of ‘Ready, Fire, Aim’ and discusses the advantages of collaborating with our tribe when designing training courses. Recently, my long-standing colleague, Brenda MacIntyre, who is also a member of our 7 … Continue reading

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Why True Collaboration is Rare – 2 Years with 7 Graces Pt 7

Author & marketer Lynn Serafinn looks at the organic nature of collaboration, and explains why so many attempted collaborations fail. Part 7 of 7-part series. December 2013 marked the 2-year anniversary of the release of the book The 7 Graces … Continue reading

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Taking a Collaborative Approach to Writing Marketing Copy

Many Internet marketing guerrillas talk about ‘crushing the competition’. But could Collaboration lead to a richer kind of marketing? Part 5 of 6-part series. In the past four articles we’ve been looking at the difference between the ‘old school’ and … Continue reading

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Why Fearless Intuition is Vital to the New Business Paradigm

How have we become cut off from our inner knowing? How can using intuition create a better world in business, marketing and beyond? Lynn Serafinn explains. Remember the story of The Emperor’s New Clothes by Hans Christian Anderson? That’s the … Continue reading

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