Category Archives: Connection

Protecting Your Online Written Content from Unauthorised Use

7 Graces Community member and lawyer, Lubna Gem Arielle, explains copyright, plagiarism, and key issues to consider when someone has copied your original work. I’m often asked questions about protecting online written content. I’ve lost count of the number of … Continue reading

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Making Sure the ENERGY of Your Business is Right for YOU

Community blogger Sue Ellam shares her top tips for tuning into your energy so you can be authentic, confident and connected to your business and brand. I believe every business has a unique ‘energy’. When I talk about the ‘energy … Continue reading

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Could Our Business and Marketing Be a Type of YOGA?

What does ‘yoga’ really mean? Lynn Serafinn explains how understanding the ‘yoga of business’ can increase connection within oneself and throughout the World. Earlier this week, I was interviewed by a lovely lady named Andrea Allen who runs a company … Continue reading

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3 Things Customers Want to be Able to TRUST About You

Ethical marketer Lynn Serafinn discusses how our customers come to trust us, and how old-school marketing methods meant to build trust can actually destroy it. Back when I started my current practice in 2007, I had been away from entrepreneurial … Continue reading

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What Are YOUR Biggest E-Mail Mailing List Turn-Offs?

Ethical marketing advocate Lynn Serafinn looks at the legal and ethical side of commercial email communications, and shares her top 7 mailing list gripes. This week I finally broke down and hired a PA. Why? Because my email inbox has … Continue reading

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Is Community Essential to the New Marketing Paradigm?

Lynn Serafinn looks at how modern marketing is now a dialogue with our audience, and how the cyber-community is an integral part of our business success. Throughout the 20th Century, old-school marketing was primarily a one-way form of communication. Advertisers … Continue reading

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