Category Archives: Connection

Connection in Marketing and Life – 2 Years with 7 Graces Pt 1

Lynn Serafinn takes a retrospective tour of the evolution of the 7 Graces movement over the past two years, and shares her reflections on each of the 7 Graces. This month marks the 2-year anniversary of the release of the … Continue reading

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Grace-FULL Tips for Writing Effective Marketing Copy Part 1

How can ethical marketers create powerful written copy without compromising integrity? Marketer Lynn Serafinn explores this from the 7 Graces perspective. There is no doubt about it: the Internet forms the cornerstone of our communication and information systems. As marketers, … Continue reading

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Statistics vs People – Are You Reaching Your REAL Audience?

Most marketing depends upon stats to measure effectiveness. But do stats show the whole picture? And how do we fill in the gaps? Lynn Serafinn shares her thoughts. These days everyone in marketing talks about ‘identifying your audience’. Everywhere I … Continue reading

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10 Essential Qualities of a New Paradigm Social Entrepreneur

Can a business owner be a force for positive social change? Lynn Serafinn describes 10 surprising personality traits of powerful, visionary entrepreneurs. Twelve years ago today, an event happened that shook the world as we all watched the Twin Towers … Continue reading

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20 Reasons Why You May Be Losing Followers on Twitter

Many join Twitter to grow an online presence. But not everyone gets fast results. Here are 20 things NOT to do to ensure you won’t sabotage your Twitter growth. Since Twitter banned auto-follow and auto-follow back (see my earlier article … Continue reading

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The Social Entrepreneur’s Guide for Writing GREAT Blog Posts

Author and marketer Lynn Serafinn shares her 12-step template for turning info articles into rich content for your readers and effective marketing tools for you. As a marketing consultant, I work with non-fiction authors and social entrepreneurs. Almost without exception, … Continue reading

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