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"Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically" by Lynn Serafinn
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- Do We REALLY Still Need to Talk About Ethical Marketing?
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- Deepening Our Relationships with Clients – An Invitation
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- Putting Down Roots – Gardening Tips for the Small Business Owner
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Category Archives: Invitation
Making Marketing an INVITATION – 2 Years with 7 Graces Pt 3
A look at the evolution of the 7 Graces philosophy. Today we explore how the Grace of INVITATION changes the way we measure the effectiveness of our marketing. This month we are celebrating the 2-year anniversary of the release of … Continue reading
Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Invasion, Invitation, Lynn Serafinn, New Paradigm
Tagged 7 graces, 7 Graces Project, Book, courses, Deadly Sins, ethical marketing, Grace of Invitation, invasion, invitation, Lynn Serafinn, marketing ethics, new paradigm, training
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Email Marketing and Subscriptions – Do We Still Need Them?
Is email marketing dead? Marketer Lynn Serafinn looks at stats, shares her own experience, and asks YOU to contribute your own opinions for her upcoming book. Leads Generation. Opt-ins. Subscribers. Mailing Lists. These were the buzz words in marketing when … Continue reading
Posted in 7 Deadly Sins, 7 Graces, Blog, Blogging, Inspiration, Invasion, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm, Persuasion
Tagged 7 graces, blog, blogging, Communication, Deadly Sin, ethical, ethical marketing, ethics, Inspiration, Internet marketing, invasion, invitation, leads generation, Lynn Serafinn, marketing tips, new paradigm, Persuasion
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Tips for Writing Clear, Inviting and Ethical Marketing Copy
How can we create an open, engaging invitation to our audience while communicating our marketing message clearly? Part 2 of a 6-part series from Lynn Serafinn. In Part 1 of this 6-part series on writing marketing copy, we looked at … Continue reading
Posted in 7 Deadly Sins, 7 Graces, Blog, Directness, Distraction, Invasion, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm
Tagged 7 graces, copy writing, copywriting, Directness, ethical marketing, how to, Internet marketing, invitation, Lynn Serafinn, Marketing copy, marketing tips, new paradigm, tips
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Fit for Purpose – Mastering the Grace of Invitation Online
Would you pitch your business to guests at a birthday party? That’s what marketers do when they don’t understand the Grace of Invitation. Lynn Serafinn explains. In the book The 7 Graces of Marketing, the third of the 7 Graces … Continue reading
Statistics vs People – Are You Reaching Your REAL Audience?
Most marketing depends upon stats to measure effectiveness. But do stats show the whole picture? And how do we fill in the gaps? Lynn Serafinn shares her thoughts. These days everyone in marketing talks about ‘identifying your audience’. Everywhere I … Continue reading
Posted in 7 Deadly Sins, 7 Graces, Blog, Connection, Disconnection, Inspiration, Invitation, New Paradigm, News, Scarcity
Tagged 7 graces, analytics, blog, Connection, Deadly Sins of Scarcity, Disconnection, Inspiration, invitation, Lynn Serafinn, new paradigm, niche, statistics, target audience, target market
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20 Reasons Why You May Be Losing Followers on Twitter
Many join Twitter to grow an online presence. But not everyone gets fast results. Here are 20 things NOT to do to ensure you won’t sabotage your Twitter growth. Since Twitter banned auto-follow and auto-follow back (see my earlier article … Continue reading