Category Archives: Invitation

Making Marketing an INVITATION – 2 Years with 7 Graces Pt 3

A look at the evolution of the 7 Graces philosophy. Today we explore how the Grace of INVITATION changes the way we measure the effectiveness of our marketing. This month we are celebrating the 2-year anniversary of the release of … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Invasion, Invitation, Lynn Serafinn, New Paradigm | Tagged , , , , , , , , , , , , | Comments Off on Making Marketing an INVITATION – 2 Years with 7 Graces Pt 3

Email Marketing and Subscriptions – Do We Still Need Them?

Is email marketing dead? Marketer Lynn Serafinn looks at stats, shares her own experience, and asks YOU to contribute your own opinions for her upcoming book. Leads Generation. Opt-ins. Subscribers. Mailing Lists. These were the buzz words in marketing when … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Blogging, Inspiration, Invasion, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm, Persuasion | Tagged , , , , , , , , , , , , , , , , | Comments Off on Email Marketing and Subscriptions – Do We Still Need Them?

Tips for Writing Clear, Inviting and Ethical Marketing Copy

How can we create an open, engaging invitation to our audience while communicating our marketing message clearly? Part 2 of a 6-part series from Lynn Serafinn. In Part 1 of this 6-part series on writing marketing copy, we looked at … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Directness, Distraction, Invasion, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm | Tagged , , , , , , , , , , , , | 3 Comments

Fit for Purpose – Mastering the Grace of Invitation Online

Would you pitch your business to guests at a birthday party? That’s what marketers do when they don’t understand the Grace of Invitation. Lynn Serafinn explains. In the book The 7 Graces of Marketing, the third of the 7 Graces … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Invasion, Invitation, Lynn Serafinn, News | Tagged , , , , , , , , | 1 Comment

Statistics vs People – Are You Reaching Your REAL Audience?

Most marketing depends upon stats to measure effectiveness. But do stats show the whole picture? And how do we fill in the gaps? Lynn Serafinn shares her thoughts. These days everyone in marketing talks about ‘identifying your audience’. Everywhere I … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Connection, Disconnection, Inspiration, Invitation, New Paradigm, News, Scarcity | Tagged , , , , , , , , , , , , , | Comments Off on Statistics vs People – Are You Reaching Your REAL Audience?

20 Reasons Why You May Be Losing Followers on Twitter

Many join Twitter to grow an online presence. But not everyone gets fast results. Here are 20 things NOT to do to ensure you won’t sabotage your Twitter growth. Since Twitter banned auto-follow and auto-follow back (see my earlier article … Continue reading

Posted in Blog, Connection, Inspiration, Invitation, Lynn Serafinn, Marketing Tips, Tweep-e-licious, Twitter | Tagged , , , , , , , | 3 Comments