Category Archives: 7 Graces

6 Questions Every Business Owner Should Ask Once a Year – Part 1

Marketing consultant Lynn Serafinn invites you to dive into six investigative questions to help understand your business at its core. Part 1 of a new series. Traditionally, the New Year is the time when we make resolutions. Every year we … Continue reading

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Reflections on the 7 Graces – the First Five Years

Lynn Serafinn, author of the 7 Graces of Marketing, looks at the evolution of the 7 Graces ideology from original concept to expansion into the wider community. Dear friends, I haven’t been blogging very much lately because I’ve been having … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Ethical Marketing Courses, Foundations of Ethical Marketing, Lynn Serafinn, New Paradigm, News, Platform Building Programme, Tweep-e-licious | Tagged , , , , , , , , , | Comments Off on Reflections on the 7 Graces – the First Five Years

The Great DropBox Hacker Scandal: Keep Calm and Carry On!

Lynn Serafinn tells how to keep your DropBox account secure, and suggests ethical, responsible ways to respond to hackers and other blips in cyberspace. Yesterday, there was a big buzz on social media suggesting that DropBox, the preferred cloud storage … Continue reading

Posted in 7 Graces, Business Tips, Collaboration, Inspiration, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm, News, Relationship with Others, Social Media, Twitter | Tagged , , , , , , , , , | Comments Off on The Great DropBox Hacker Scandal: Keep Calm and Carry On!

How ‘Inviting’ Are Your Terms and Conditions?

7 Graces community member and lawyer Lubna Gem Arielle tells how defining your company’s terms and conditions can become a value-based asset to your business. Here’s a quick test. I’d like you to take a deep breath and answer one … Continue reading

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Empowering Your Customers by Getting Rid of the Hard Sell

Marketing consultant Lynn Serafinn shows how sales made from ‘hard sell’ marketing are not all they’re cracked up to be and offers a more ethical alternative. Earlier this week, my colleagues at the 7 Graces Project and I hosted an … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, 7 Key Relationships, Connection, Deception, Ethical Marketing Courses, Foundations of Ethical Marketing, Invasion, Lynn Serafinn, Marketing Tips, New Paradigm, News, Persuasion, Relationship with Our Audience, Scarcity | Tagged , , , , , , , , , , , | Comments Off on Empowering Your Customers by Getting Rid of the Hard Sell

How Our Relationship with Source Shapes Us as Business Owners

Lynn Serafinn shares her definition of the word ‘Source’ and explains how our worldviews influence our choices to run ethical or not-so-ethical businesses. Here at the 7 Graces Project, we utilise a number of different paradigms that help to guide … Continue reading

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