Category Archives: Relationship with Our Audience

How Our Assumptions Might Be Driving AWAY Our Blog Readers

Marketing strategist and blogging mentor Lynn Serafinn challenges the belief that talking about ourselves on our blogs brings our readers closer to us. In Chapter 6 of my upcoming book, The Social Entrepreneur’s Guide to Successful Blogging, I discuss five … Continue reading

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How to Get Rid of All Those FAKE Twitter Followers You Bought

Marketing Strategist Lynn Serafinn explains why buying Twitter followers is a BAD idea, how to tell if you’ve been scammed, and how to clean up your account. UPDATE 25 May 2015: Since I wrote this article, Twitter has changed its … Continue reading

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6 Questions Every Business Owner Should Ask Once a Year – Part 4

Ethical marketing strategist Lynn Serafinn offers a step-by-step guide to the ‘Where, When and How’ of your annual business plan. Part 4 of a 4-part series. In my last three articles, I’ve been talking about why business owners should take … Continue reading

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6 Questions Every Business Owner Should Ask Once a Year – Part 2

Marketing strategist Lynn Serafinn explores the second of six important questions that can help ensure our business is evolving along with us. Part 2 in series. A few weeks ago I made a New Year’s resolution to write the articles … Continue reading

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6 Questions Every Business Owner Should Ask Once a Year – Part 1

Marketing consultant Lynn Serafinn invites you to dive into six investigative questions to help understand your business at its core. Part 1 of a new series. Traditionally, the New Year is the time when we make resolutions. Every year we … Continue reading

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Why It’s So Important to Make Your Blogs EASY to Read

7 Graces co-director Nancy Goodyear explains why readers don’t want to work too hard when reading your blog posts, and gives tips on how to keep it simple. There are all sorts of reasons why people start blogging, but it … Continue reading

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