Category Archives: Blogging

10 Steps for Turning Your Blog Content into a Book or eBook

Blogging & marketing strategist Lynn Serafinn explains why repurposing your blog articles is good for business, and offers 10 tips on how to do it properly. If you’ve been blogging for a while, you might have caught the ‘writing bug’. … Continue reading

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Why Speaker Agreements Are a TERRIBLE Idea

Business and marketing strategist Lynn Serafinn explains why asking your webinar or telesummit guests to sign a contract can do much more damage than good. Webinars. Teleseminars. Telesummits. Whatever you call them, they’re all fundamentally the same in that they … Continue reading

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Blog Visitors – Just HOW Engaged Are Your Top 10%?

Pt 2 of ‘Blog Statistics – A Guide for Small Business Owners’. Lynn Serafinn shows how statistics can shed light on whether our readers like our blog content. In Part 1 of this 2-part series on blog statistics, we looked … Continue reading

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Blog Statistics – A Guide for Small Business Owners (Part 1)

Lynn Serafinn explains how a deep analysis of your visitors, page views and bounce rate can help you understand the effectiveness of your blog marketing. One of the business and marketing services we offer our clients is blogging support. As … Continue reading

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Writing for The Huffington Post – Yes, No or Maybe?

Marketer Lynn Serafinn shares practical tips on how to become a guest blogger on The Huffington Post, and turn it into an effective marketing tool for your blog. One of the world’s most popular blogsites is The Huffington Post (HuffPost). … Continue reading

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Should You Start a Membership Site on Your WordPress Blog?

Marketing strategist Lynn Serafinn shares the pros and cons of setting up and running a membership website, and compares two plug-ins that could do the job. This article is adapted from ideas presented in Chapter 13 of the book The … Continue reading

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