Category Archives: Book

10 Steps for Turning Your Blog Content into a Book or eBook

Blogging & marketing strategist Lynn Serafinn explains why repurposing your blog articles is good for business, and offers 10 tips on how to do it properly. If you’ve been blogging for a while, you might have caught the ‘writing bug’. … Continue reading

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Why Speaker Agreements Are a TERRIBLE Idea

Business and marketing strategist Lynn Serafinn explains why asking your webinar or telesummit guests to sign a contract can do much more damage than good. Webinars. Teleseminars. Telesummits. Whatever you call them, they’re all fundamentally the same in that they … Continue reading

Posted in 7 Graces, 7 Key Relationships, Blogging, Book, Business Tips, Collaboration, Events, Invasion, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm, Relationship with Others, Relationship with Our Business | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Reflections on the 7 Graces – the First Five Years

Lynn Serafinn, author of the 7 Graces of Marketing, looks at the evolution of the 7 Graces ideology from original concept to expansion into the wider community. Dear friends, I haven’t been blogging very much lately because I’ve been having … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Ethical Marketing Courses, Foundations of Ethical Marketing, Lynn Serafinn, New Paradigm, News, Platform Building Programme, Tweep-e-licious | Tagged , , , , , , , , , | Leave a comment

How to Choose the Perfect Blog Topic – And Why You Should

7 Graces Founder Lynn Serafinn tells why blogging is an ideal medium for marketing, and shows how to create many months’ worth of blog topics in a few minutes. Here at the 7 Graces Project, the majority of our clients … Continue reading

Posted in 7 Graces Project, 7 Key Relationships, Blog, Blogging, Book, Business Tips, Lynn Serafinn, Marketing Tips, New Paradigm, News, Platform Building Programme, Relationship with Our Audience | Tagged , , , , , , , , , , , , | 1 Comment

Deb Scott on Her New Book, ‘Social Media for the Rest of Us’

Lynn Serafinn interviews author and popular Internet radio host Deb Scott, who shares her insights on how to market yourself ethically using social media. Today I have the great pleasure of interviewing author, coach and radio host Deb Scott. Deb … Continue reading

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Two Reasons Why Your Blog Might Not Be Helping Your Business

Marketing consultant Lynn Serafinn explains how successful blogging requires knowing what readers want when they arrive on our site AND when they finish reading. I work with dozens of independent business owners to help them develop their online platforms. One … Continue reading

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