Category Archives: Cindy Barnes

How the RIGHT Kind of Research Can Help Your Business

Consultant and value proposition specialist Cindy Barnes tells why some research methods fail and how to conduct a deeper, more insightful kind of research. Whether you are a major corporation or an independent business owner, research is an integral part … Continue reading

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10 Ways to Check If You Need a New Value Proposition

Guest blogger Cindy Barnes explains what your value proposition is. She explains why it is so important and asks 10 questions to test the strength of yours. These days, companies often talk about putting the customer into the heart of … Continue reading

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Intellect. Imagination. Empathy. 3 Keys to Customer Intimacy

Corporate business consultant Cindy Barnes explores how we can develop true empathy and become better at knowing, feeling and acting upon our customers’ needs. These days, everyone talks about being customer centric and developing better and deeper customer relationships, yet … Continue reading

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Do You Care More about Your PRODUCTS than Your CUSTOMERS?

Business consultant Cindy Barnes tells how businesses could benefit from shifting focus away from themselves and looking outwards to their customers’ needs. I regularly find myself telling clients a simple but very important truth: that they care much, much more … Continue reading

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Why Companies LOSE Customers As They Get BIGGER

Guest Blogger Cindy Barnes discusses the lifecycle of organisations and how, by neglecting this natural process, they risk damaging their customers’ trust. Companies are born, they’re established or formed, they grow and develop, they reach maturity, they begin to decline … Continue reading

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7 Barriers that Stop You from Understanding Your Customers

Most companies talk of placing customers at the heart of their business, yet very few actually do. Corporate consultant Cindy Barnes explores why this happens. I was with a customer last week working on their global customer account process. We … Continue reading

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