Category Archives: Corporate

How the RIGHT Kind of Research Can Help Your Business

Consultant and value proposition specialist Cindy Barnes tells why some research methods fail and how to conduct a deeper, more insightful kind of research. Whether you are a major corporation or an independent business owner, research is an integral part … Continue reading

Posted in Business Tips, Cindy Barnes, Community Blogger, Corporate, Relationship with Our Audience | Tagged , , , , | Leave a comment

10 Ways to Check If You Need a New Value Proposition

Guest blogger Cindy Barnes explains what your value proposition is. She explains why it is so important and asks 10 questions to test the strength of yours. These days, companies often talk about putting the customer into the heart of … Continue reading

Posted in Business Tips, Cindy Barnes, Community Blogger, Corporate, Relationship with Our Audience | Tagged , , , , | Leave a comment

Intellect. Imagination. Empathy. 3 Keys to Customer Intimacy

Corporate business consultant Cindy Barnes explores how we can develop true empathy and become better at knowing, feeling and acting upon our customers’ needs. These days, everyone talks about being customer centric and developing better and deeper customer relationships, yet … Continue reading

Posted in 7 Key Relationships, Blog, Cindy Barnes, Community Blogger, Connection, Corporate, New Paradigm, Relationship with Others, Relationship with Our Audience | Tagged , , , , , , , | Leave a comment

Do You Care More about Your PRODUCTS than Your CUSTOMERS?

Business consultant Cindy Barnes tells how businesses could benefit from shifting focus away from themselves and looking outwards to their customers’ needs. I regularly find myself telling clients a simple but very important truth: that they care much, much more … Continue reading

Posted in 7 Key Relationships, Blog, Cindy Barnes, Community Blogger, Corporate, New Paradigm, Relationship with Our Audience | Tagged , , , , , , , | Leave a comment

How Companies Are Shifting from an Alpha to a Beta Paradigm

Lynn Serafinn interviews corporate anthropologist Dana Ardi about how leadership in the workplace is changing, and about her new book, The Fall of the Alphas. When we take a moment to look, we can see that the world around us … Continue reading

Posted in 7 Graces, Blog, Collaboration, Corporate, Lynn Serafinn, New Paradigm, Relationship with Others, Reviews | Tagged , , , , , , , | Leave a comment

Why Companies LOSE Customers As They Get BIGGER

Guest Blogger Cindy Barnes discusses the lifecycle of organisations and how, by neglecting this natural process, they risk damaging their customers’ trust. Companies are born, they’re established or formed, they grow and develop, they reach maturity, they begin to decline … Continue reading

Posted in 7 Key Relationships, Blog, Cindy Barnes, Community Blogger, Corporate, New Paradigm, Relationship with Our Audience | Tagged , , , , , , , | Leave a comment