Category Archives: Marketing Tips

How Our Assumptions Might Be Driving AWAY Our Blog Readers

Marketing strategist and blogging mentor Lynn Serafinn challenges the belief that talking about ourselves on our blogs brings our readers closer to us. In Chapter 6 of my upcoming book, The Social Entrepreneur’s Guide to Successful Blogging, I discuss five … Continue reading

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How to Get Rid of All Those FAKE Twitter Followers You Bought

Marketing Strategist Lynn Serafinn explains why buying Twitter followers is a BAD idea, how to tell if you’ve been scammed, and how to clean up your account. UPDATE 25 May 2015: Since I wrote this article, Twitter has changed its … Continue reading

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6 Questions Every Business Owner Should Ask Once a Year – Part 4

Ethical marketing strategist Lynn Serafinn offers a step-by-step guide to the ‘Where, When and How’ of your annual business plan. Part 4 of a 4-part series. In my last three articles, I’ve been talking about why business owners should take … Continue reading

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Journeying through the Marketing Funnel – the Client’s Path

7 Graces co-director Nancy Goodyear explores the journey your clients take through your marketing funnel and asks: does everyone have to take the same path? When you have a product or service to sell, it’s all too easy to think … Continue reading

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Why It’s So Important to Make Your Blogs EASY to Read

7 Graces co-director Nancy Goodyear explains why readers don’t want to work too hard when reading your blog posts, and gives tips on how to keep it simple. There are all sorts of reasons why people start blogging, but it … Continue reading

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How to Choose the Perfect Blog Topic – And Why You Should

7 Graces Founder Lynn Serafinn tells why blogging is an ideal medium for marketing, and shows how to create many months’ worth of blog topics in a few minutes. Here at the 7 Graces Project, the majority of our clients … Continue reading

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