Category Archives: Marketing Tips

Blog Statistics – A Guide for Small Business Owners (Part 1)

Lynn Serafinn explains how a deep analysis of your visitors, page views and bounce rate can help you understand the effectiveness of your blog marketing. One of the business and marketing services we offer our clients is blogging support. As … Continue reading

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Writing for The Huffington Post – Yes, No or Maybe?

Marketer Lynn Serafinn shares practical tips on how to become a guest blogger on The Huffington Post, and turn it into an effective marketing tool for your blog. One of the world’s most popular blogsites is The Huffington Post (HuffPost). … Continue reading

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Should You Start a Membership Site on Your WordPress Blog?

Marketing strategist Lynn Serafinn shares the pros and cons of setting up and running a membership website, and compares two plug-ins that could do the job. This article is adapted from ideas presented in Chapter 13 of the book The … Continue reading

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How Our Assumptions Might Be Driving AWAY Our Blog Readers

Marketing strategist and blogging mentor Lynn Serafinn challenges the belief that talking about ourselves on our blogs brings our readers closer to us. In Chapter 6 of my upcoming book, The Social Entrepreneur’s Guide to Successful Blogging, I discuss five … Continue reading

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How to Get Rid of All Those FAKE Twitter Followers You Bought

Marketing Strategist Lynn Serafinn explains why buying Twitter followers is a BAD idea, how to tell if you’ve been scammed, and how to clean up your account. UPDATE 25 May 2015: Since I wrote this article, Twitter has changed its … Continue reading

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6 Questions Every Business Owner Should Ask Once a Year – Part 4

Ethical marketing strategist Lynn Serafinn offers a step-by-step guide to the ‘Where, When and How’ of your annual business plan. Part 4 of a 4-part series. In my last three articles, I’ve been talking about why business owners should take … Continue reading

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