Category Archives: New Paradigm

6 Questions Every Business Owner Should Ask Once a Year – Part 1

Marketing consultant Lynn Serafinn invites you to dive into six investigative questions to help understand your business at its core. Part 1 of a new series. Traditionally, the New Year is the time when we make resolutions. Every year we … Continue reading

Posted in 6 questions, 7 Graces, 7 Key Relationships, Blog, Lynn Serafinn, New Paradigm, Relationship with Our Audience, Relationship with Our Business, Relationship with Self | Tagged , , , , , , , , , , , , , , | 1 Comment

Reflections on the 7 Graces – the First Five Years

Lynn Serafinn, author of the 7 Graces of Marketing, looks at the evolution of the 7 Graces ideology from original concept to expansion into the wider community. Dear friends, I haven’t been blogging very much lately because I’ve been having … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Ethical Marketing Courses, Foundations of Ethical Marketing, Lynn Serafinn, New Paradigm, News, Platform Building Programme, Tweep-e-licious | Tagged , , , , , , , , , | Leave a comment

#VATMOSS – New Tax Law Discriminates Against Small Businesses

Social commentator and marketer Lynn Serafinn discusses the new EU legislation called VATMOSS and tackles the ethical, practical and economic issues it raises. Over the past decade, we have witnessed both a digital and an economic revolution on a global … Continue reading

Posted in Business Tips, Law and Legal Tips, Lynn Serafinn, New Paradigm, News | Tagged , , , , , , , | 1 Comment

How to Choose the Perfect Blog Topic – And Why You Should

7 Graces Founder Lynn Serafinn tells why blogging is an ideal medium for marketing, and shows how to create many months’ worth of blog topics in a few minutes. Here at the 7 Graces Project, the majority of our clients … Continue reading

Posted in 7 Graces Project, 7 Key Relationships, Blog, Blogging, Book, Business Tips, Lynn Serafinn, Marketing Tips, New Paradigm, News, Platform Building Programme, Relationship with Our Audience | Tagged , , , , , , , , , , , , | 1 Comment

The Great DropBox Hacker Scandal: Keep Calm and Carry On!

Lynn Serafinn tells how to keep your DropBox account secure, and suggests ethical, responsible ways to respond to hackers and other blips in cyberspace. Yesterday, there was a big buzz on social media suggesting that DropBox, the preferred cloud storage … Continue reading

Posted in 7 Graces, Business Tips, Collaboration, Inspiration, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm, News, Relationship with Others, Social Media, Twitter | Tagged , , , , , , , , , | Leave a comment

Disconnection – What Entrepreneurs Can Learn from the Shadow

7 Graces co-director Nancy Goodyear explores the dark side of the 7 Graces and explains how the Deadly Sin of Disconnection can affect all our relationships. In the 7 Graces model, Disconnection – the first of the 7 Deadly Sins … Continue reading

Posted in 7 Deadly Sins, 7 Key Relationships, Community Blogger, Disconnection, Foundations of Ethical Marketing, Nancy Goodyear, New Paradigm, Relationship with Marketing, Relationship with Money, Relationship with Others, Relationship with Our Audience, Relationship with Our Business, Relationship with Self, Relationship with Source | Tagged , , , , , , , , , , | Leave a comment