Category Archives: News

Reflections on the 7 Graces – the First Five Years

Lynn Serafinn, author of the 7 Graces of Marketing , looks at the evolution of the 7 Graces ideology from original concept to expansion into the wider community. Dear friends, I haven’t been blogging very much lately because I’ve been … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Ethical Marketing Courses, Foundations of Ethical Marketing, Lynn Serafinn, New Paradigm, News, Platform Building Programme, Tweep-e-licious | Tagged , , , , , , , , , | Leave a comment

#VATMOSS – New Tax Law Discriminates Against Small Businesses

Social commentator and marketer Lynn Serafinn discusses the new EU legislation called VATMOSS and tackles the ethical, practical and economic issues it raises.  Over the past decade, we have witnessed both a digital and an economic revolution on a global … Continue reading

Posted in Business Tips, Law and Legal Tips, Lynn Serafinn, New Paradigm, News | Tagged , , , , , , , | 1 Comment

How to Choose the Perfect Blog Topic – And Why You Should

7 Graces Founder Lynn Serafinn tells why blogging is an ideal medium for marketing, and shows how to create many months’ worth of blog topics in a few minutes. Here at the 7 Graces Project, the majority of our clients … Continue reading

Posted in 7 Graces Project, 7 Key Relationships, Blog, Blogging, Book, Business Tips, Lynn Serafinn, Marketing Tips, New Paradigm, News, Platform Building Programme, Relationship with Our Audience | Tagged , , , , , , , , , , , , | 1 Comment

The Great DropBox Hacker Scandal: Keep Calm and Carry On!

Lynn Serafinn tells how to keep your DropBox account secure, and suggests ethical, responsible ways to respond to hackers and other blips in cyberspace. Yesterday, there was a big buzz on social media suggesting that DropBox, the preferred cloud storage … Continue reading

Posted in 7 Graces, Business Tips, Collaboration, Inspiration, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm, News, Relationship with Others, Social Media, Twitter | Tagged , , , , , , , , , | Leave a comment

Empowering Your Customers by Getting Rid of the Hard Sell

Marketing consultant Lynn Serafinn shows how sales made from ‘hard sell’ marketing are not all they’re cracked up to be and offers a more ethical alternative. Earlier this week, my colleagues at the 7 Graces Project and I hosted an … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, 7 Key Relationships, Connection, Deception, Ethical Marketing Courses, Foundations of Ethical Marketing, Invasion, Lynn Serafinn, Marketing Tips, New Paradigm, News, Persuasion, Relationship with Our Audience, Scarcity | Tagged , , , , , , , , , , , | Leave a comment

Snog, Marry, Avoid? How Do You REALLY Feel About Marketing?

Lynn Serafinn shows how our consumer attitudes shape who are as marketers and invites you to take a quiz to explore your own relationship with marketing. These days, most marketers will tell you that marketing is ‘all about relationships’. In … Continue reading

Posted in 7 Graces Project, 7 Key Relationships, Ethical Marketing Courses, Foundations of Ethical Marketing, Lynn Serafinn, News, Relationship with Marketing | Tagged , , , , , , , | Leave a comment