Category Archives: News

How Our Relationship with Source Shapes Us as Business Owners

Lynn Serafinn shares her definition of the word ‘Source’ and explains how our worldviews influence our choices to run ethical or not-so-ethical businesses. Here at the 7 Graces Project, we utilise a number of different paradigms that help to guide … Continue reading

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Deb Scott on Her New Book, ‘Social Media for the Rest of Us’

Lynn Serafinn interviews author and popular Internet radio host Deb Scott, who shares her insights on how to market yourself ethically using social media. Today I have the great pleasure of interviewing author, coach and radio host Deb Scott. Deb … Continue reading

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Defining the Four Cornerstones of Ethical Marketing

7 Graces Founder Lynn Serafinn strips marketing back to basics and explores how to ‘be’ an ethical marketer before attempting to ‘do’ ethical marketing. Hi everyone. I haven’t been blogging much in August, as I was travelling and taking some … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, 7 Key Relationships, Business Tips, Ethical Marketing Courses, Foundations of Ethical Marketing, Lynn Serafinn, Marketing Tips, New Paradigm, News, Social Enterprise | Tagged , , , , , , , , , , , , | Comments Off on Defining the Four Cornerstones of Ethical Marketing

A Grace-Full Collaboration Unfolds a NEW Story of Marketing

7 Graces Project Founder Lynn Serafinn interviews 5 entrepreneurs, who share their experiences of co-creating and launching a short film on ethical marketing. Two years ago this week, the 7 Graces Project was born. We didn’t realise it at the … Continue reading

Posted in 7 Graces, 7 Graces Project, Collaboration, Ethical Marketing Courses, Events, Laura Martinez Galera, Lynn Serafinn, New Paradigm, News, Paula Tarrant, Relationship with Our Business, Simon John Pimenta | Tagged , , , , , , , | 1 Comment

Fit for Purpose – Mastering the Grace of Invitation Online

Would you pitch your business to guests at a birthday party? That’s what marketers do when they don’t understand the Grace of Invitation. Lynn Serafinn explains. In the book The 7 Graces of Marketing, the third of the 7 Graces … Continue reading

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Show Me the Money! Thoughts on Social Enterprise Start Ups

Why is starting up a business tough for many entrepreneurs? What do they need to remember so their business succeeds? Lynn Serafinn shares her observations. Lately I’ve been writing a lot about entrepreneurs – social, ethical and/or holistic. All of … Continue reading

Posted in 7 Graces Project, 7 Key Relationships, Blog, Lynn Serafinn, New Paradigm, News, Social Enterprise | Tagged , , , , , , , , , , , , , , , , , | 2 Comments