Category Archives: Social Enterprise

Do We REALLY Still Need to Talk About Ethical Marketing?

Lynn Serafinn talks about our power as conscious consumers, and offers three reasons why ethical marketing is crucial to the economic future of our world. My blogging has been slacking off lately. Ironically, one of the reasons is that I’ve … Continue reading

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6 Questions Every Business Owner Should Ask Once a Year – Part 4

Ethical marketing strategist Lynn Serafinn offers a step-by-step guide to the ‘Where, When and How’ of your annual business plan. Part 4 of a 4-part series. In my last three articles, I’ve been talking about why business owners should take … Continue reading

Posted in 6 questions, 7 Graces, 7 Graces Project, 7 Key Relationships, Blog, Business Tips, Lynn Serafinn, Marketing Tips, New Paradigm, Platform Building Programme, Relationship with Our Audience, Relationship with Our Business, Social Enterprise, Strategy Packages | Tagged , , , , , , , , , , , , , , | Leave a comment

6 Questions Every Business Owner Should Ask Once a Year – Part 3

Ethical marketing strategist Lynn Serafinn challenges business owners to ask WHY they bother to do what they. Part 3 of a 4-part series. Over the past few weeks, I’ve been writing about the need for every business owner to take … Continue reading

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Getting Out of the Doldrums – 7 Tips for the Self-Employed

7 Graces co-director Nancy Goodyear explores what it’s like when you’ve lost motivation and passion for your work, and gives tips for pulling yourself out. To be ‘in the doldrums’ is an old maritime expression. The doldrums is a belt … Continue reading

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Defining the Four Cornerstones of Ethical Marketing

7 Graces Founder Lynn Serafinn strips marketing back to basics and explores how to ‘be’ an ethical marketer before attempting to ‘do’ ethical marketing. Hi everyone. I haven’t been blogging much in August, as I was travelling and taking some … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, 7 Key Relationships, Business Tips, Ethical Marketing Courses, Foundations of Ethical Marketing, Lynn Serafinn, Marketing Tips, New Paradigm, News, Social Enterprise | Tagged , , , , , , , , , , , , | Leave a comment

Who Are Social Entrepreneurs? How Will They Change the World?

Lynn Serafinn shares two definitions for the term ‘social entrepreneur’ and explains how they are already shifting the paradigm of business and marketing. The term ‘social entrepreneur’ is a fairly recent addition to the language of business. It’s so new … Continue reading

Posted in 7 Graces Project, Blog, Book, Lynn Serafinn, New Paradigm, Relationship with Our Business, Social Enterprise | Tagged , , , , , | 1 Comment