Tag Archives: 7 deadly sins

Reflections on the 7 Graces – the First Five Years

Lynn Serafinn, author of the 7 Graces of Marketing, looks at the evolution of the 7 Graces ideology from original concept to expansion into the wider community. Dear friends, I haven’t been blogging very much lately because I’ve been having … Continue reading

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Getting Out of the Doldrums – 7 Tips for the Self-Employed

7 Graces co-director Nancy Goodyear explores what it’s like when you’ve lost motivation and passion for your work, and gives tips for pulling yourself out. To be ‘in the doldrums’ is an old maritime expression. The doldrums is a belt … Continue reading

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Disconnection – What Entrepreneurs Can Learn from the Shadow

7 Graces co-director Nancy Goodyear explores the dark side of the 7 Graces and explains how the Deadly Sin of Disconnection can affect all our relationships. In the 7 Graces model, Disconnection – the first of the 7 Deadly Sins … Continue reading

Posted in 7 Deadly Sins, 7 Key Relationships, Community Blogger, Disconnection, Foundations of Ethical Marketing, Nancy Goodyear, New Paradigm, Relationship with Marketing, Relationship with Money, Relationship with Others, Relationship with Our Audience, Relationship with Our Business, Relationship with Self, Relationship with Source | Tagged , , , , , , , , , , | Leave a comment

Empowering Your Customers by Getting Rid of the Hard Sell

Marketing consultant Lynn Serafinn shows how sales made from ‘hard sell’ marketing are not all they’re cracked up to be and offers a more ethical alternative. Earlier this week, my colleagues at the 7 Graces Project and I hosted an … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, 7 Key Relationships, Connection, Deception, Ethical Marketing Courses, Foundations of Ethical Marketing, Invasion, Lynn Serafinn, Marketing Tips, New Paradigm, News, Persuasion, Relationship with Our Audience, Scarcity | Tagged , , , , , , , , , , , | Leave a comment

What Are YOUR Biggest E-Mail Mailing List Turn-Offs?

Ethical marketing advocate Lynn Serafinn looks at the legal and ethical side of commercial email communications, and shares her top 7 mailing list gripes. This week I finally broke down and hired a PA. Why? Because my email inbox has … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Key Relationships, Blog, Connection, Disconnection, Invasion, Lynn Serafinn, Marketing Tips, New Paradigm, Relationship with Our Audience | Tagged , , , , , , , , , , , | Leave a comment

OPINION POLL – What’s Your View on Pre-Written Endorsements?

Ethical marketing advocate Lynn Serafinn challenges the common practice of pre-fab endorsements in the publishing industry and asks YOU to share your view. Today, I want your opinion. I’d like to find out what you think about the practice of … Continue reading

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