Tag Archives: 7 deadly sins

10 Things Selling in a Flea Market Taught Me about Business – Part 3

Lynn Serafinn shares what she learned about ethical business and marketing during her nearly 20 years running a market stall in American swap meets. Last week, I took a trip down memory lane and started writing about my experiences running … Continue reading

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10 Things Selling in a Flea Market Taught Me about Business – Part 2

Part 2 of Lynn Serafinn’s reflections on what almost 20 years in the open-air markets of the American southwest taught her about ethical business and marketing. Part 2 of 3. Earlier this week, I made a confession that might have … Continue reading

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Why Fearless Intuition is Vital to the New Business Paradigm

How have we become cut off from our inner knowing? How can using intuition create a better world in business, marketing and beyond? Lynn Serafinn explains. Remember the story of The Emperor’s New Clothes by Hans Christian Anderson? That’s the … Continue reading

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Marketing Through Contests – Are We Conning Our Kids?

Lynn Serafinn tells how a marketing contest to win a cookbook led to an awakening for her 7-year-old grandson, and asks ‘Are we teaching our children to lose?’ Last month, I spent a couple of weeks babysitting my 7-year-old grandson, … Continue reading

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Is Your Call to Action an Invitation or a Demand?

Many marketers think a Call to Action needs to create a sense of urgency. Consultant Lynn Serafinn tells how to create one that feels GOOD to your audience. There is one fundamental ingredient common to all approaches to marketing: the … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Connection, Disconnection, Inspiration, Invasion, Invitation, Lynn Serafinn, Persuasion, Scarcity | Tagged , , , , , , , , , , , | 3 Comments

7 Graces as a Barometer for Choosing Ideal Business Partners

Author Lynn Serafinn shares true story illustrating the distinction between hiring someone who is competent, versus someone who is congruent with your company’s core values. I’ve been thinking a lot about congruence these days. The more I develop my own … Continue reading

Posted in 7 Deadly Sins, Blog, Competition, Deception, Disconnection, Invasion, Persuasion | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 10 Comments