Tag Archives: 7 Graces Project

Reflections on the 7 Graces – the First Five Years

Lynn Serafinn, author of the 7 Graces of Marketing, looks at the evolution of the 7 Graces ideology from original concept to expansion into the wider community. Dear friends, I haven’t been blogging very much lately because I’ve been having … Continue reading

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Taking a Collaborative Approach to Business Content Creation

Lynn Serafinn takes a fresh look at the idea of ‘Ready, Fire, Aim’ and discusses the advantages of collaborating with our tribe when designing training courses. Recently, my long-standing colleague, Brenda MacIntyre, who is also a member of our 7 … Continue reading

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Why True Collaboration is Rare – 2 Years with 7 Graces Pt 7

Author & marketer Lynn Serafinn looks at the organic nature of collaboration, and explains why so many attempted collaborations fail. Part 7 of 7-part series. December 2013 marked the 2-year anniversary of the release of the book The 7 Graces … Continue reading

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Creating an Abundant New Year – 2 Years with 7 Graces Part 6

Author Lynn Serafinn looks at how ABUNDANCE is a feeling and not a thing, and proposes how visionary leaders can turn marketing into a ‘scarcity-free zone’. Throughout the month of December, we celebrated the 2-year anniversary of the release of … Continue reading

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Shedding Light on Transparency – 2 Years with 7 Graces Pt 5

Author, marketer Lynn Serafinn takes a poetic, philosophical & practical look at Transparency in business, marketing & life. Part 5 of a special 7-part series. One night when I was about 15 years old, I awoke suddenly from a deep … Continue reading

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DIRECTNESS in Marketing and Life – 2 Years with 7 Graces Pt 4

Marketer and author Lynn Serafinn talks about the art of being DIRECT in our marketing and looks at 4 ways our lack of Directness can alienate our audience. This month we’ve been celebrating the 2-year anniversary of the release of … Continue reading

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