Tag Archives: advertising

Your Audience – Your Most Important Business Collaborators

Old school marketing was a persuasive, one-way communication. But new paradigm marketing is all about dialogue. Lynn Serafinn discusses how a collaborative relationship with our audience can foster innovation and restore the long-lost connection between businesses and the communities they … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Key Relationships, Blog, Collaboration, Competition, Disconnection, Lynn Serafinn, Persuasion | Tagged , , , , , , , , , , | 4 Comments

The Pied Piper of Marketing – Getting Hooked Without Knowing It

Author and marketer Lynn Serafinn examines how Deception and Distraction played a part in a recent advertising campaign for a major UK mobile network provider. (The image on the left shows a stamp printed in Germany that depicts the medieval … Continue reading

Posted in 7 Deadly Sins, Blog, Deception, Distraction, Lynn Serafinn | Tagged , , , , , , | 3 Comments

Directness in Marketing Pt 3 – The Case of the Invisible Brand

Author, marketer Lynn Serafinn discusses how the “distractive” marketing techniques of top advertising campaigns can be worse, not better, for brand identity. Part 3 in this special series on the Grace of Directness. In Part 1 of this series, we … Continue reading

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Directness in Marketing Pt 2 – Who Do You Think You Are?

Author and marketer Lynn Serafinn discusses how our relationship with Self influences the level of Directness we bring into our marketing, starting with how we write our online bio. Part 2 in a special series on the Grace of Directness. … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Key Relationships, Blog, Book, Directness, Distraction, Lynn Serafinn | Tagged , , , , , , , , , , , , , , | 2 Comments

Directness in Marketing Pt 1 – The Cultural Communication Gap

Lack of Directness can make our marketing and branding sweet but without substance or content. Lynn Serafinn discusses why Directness is vitally important in our marketing, and why it is often the most difficult of the 7 Graces for many … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Directness, Distraction, Lynn Serafinn | Tagged , , , , , , , , | 3 Comments