Tag Archives: advertizing

Why New Paradigm Marketing Has Nothing To Do With Selling

Lynn Serafinn talks about our dysfunctional relationship with marketing, and how a change in our definition of marketing can restore its vital social function. This week, many people in the western world are on spring break. As I write this, … Continue reading

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Your Audience – Your Most Important Business Collaborators

Old school marketing was a persuasive, one-way communication. But new paradigm marketing is all about dialogue. Lynn Serafinn discusses how a collaborative relationship with our audience can foster innovation and restore the long-lost connection between businesses and the communities they … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Key Relationships, Blog, Collaboration, Competition, Disconnection, Lynn Serafinn, Persuasion | Tagged , , , , , , , , , , | 4 Comments

B2B, Superstars and Irresistible Force – Directness in Marketing Pt 4

In this 4th and final part of our series on Directness, author, marketer Lynn Serafinn discusses the importance of understanding our relationship with our audience, and how our marketing should reflect this. Back in the early 1990s, I was a … Continue reading

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Directness in Marketing Pt 3 – The Case of the Invisible Brand

Author, marketer Lynn Serafinn discusses how the “distractive” marketing techniques of top advertising campaigns can be worse, not better, for brand identity. Part 3 in this special series on the Grace of Directness. In Part 1 of this series, we … Continue reading

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Directness in Marketing Pt 2 – Who Do You Think You Are?

Author and marketer Lynn Serafinn discusses how our relationship with Self influences the level of Directness we bring into our marketing, starting with how we write our online bio. Part 2 in a special series on the Grace of Directness. … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Key Relationships, Blog, Book, Directness, Distraction, Lynn Serafinn | Tagged , , , , , , , , , , , , , , | 2 Comments

Directness in Marketing Pt 1 – The Cultural Communication Gap

Lack of Directness can make our marketing and branding sweet but without substance or content. Lynn Serafinn discusses why Directness is vitally important in our marketing, and why it is often the most difficult of the 7 Graces for many … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Directness, Distraction, Lynn Serafinn | Tagged , , , , , , , , | 3 Comments