Tag Archives: audience

Deepening Our Relationships with Clients – An Invitation

Marketing strategist Lynn Serafinn is offering free consultations to 10 special business owners who want to deepen their relationships with their clients. Throughout most of August, I was on a journey – physically, emotionally and spiritually. First I spent three … Continue reading

Posted in 7 Graces, 7 Graces Project, 7 Key Relationships, Blog, Business Tips, Invitation, Lynn Serafinn, New Paradigm, Platform Building Programme, Product Development, Relationship with Audience, Relationship with Our Audience, Relationship with Our Business, Relationship with Self, Strategy Packages | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Leadership, Vision and the Tribe in New Paradigm Marketing

Lynn Serafinn discusses the 3  essential ingredients of a tribe and why communication between marketers and their audience is vital to the new business paradigm. Over the past month, I’ve been writing a lot on the subject of the Grace … Continue reading

Posted in 7 Graces, Blog, Collaboration, Lynn Serafinn | Tagged , , , , , , , , , , , | 7 Comments

Why New Paradigm Marketing Has Nothing To Do With Selling

Lynn Serafinn talks about our dysfunctional relationship with marketing, and how a change in our definition of marketing can restore its vital social function. This week, many people in the western world are on spring break. As I write this, … Continue reading

Posted in 7 Key Relationships, Blog, Lynn Serafinn, Relationship with Marketing | Tagged , , , , , , , , , , , | 2 Comments

Your Audience – Your Most Important Business Collaborators

Old school marketing was a persuasive, one-way communication. But new paradigm marketing is all about dialogue. Lynn Serafinn discusses how a collaborative relationship with our audience can foster innovation and restore the long-lost connection between businesses and the communities they … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Key Relationships, Blog, Collaboration, Competition, Disconnection, Lynn Serafinn, Persuasion | Tagged , , , , , , , , , , | 4 Comments