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Deepening Our Relationships with Clients – An Invitation
Marketing strategist Lynn Serafinn is offering free consultations to 10 special business owners who want to deepen their relationships with their clients. Throughout most of August, I was on a journey – physically, emotionally and spiritually. First I spent three … Continue reading
Posted in 7 Graces, 7 Graces Project, 7 Key Relationships, Blog, Business Tips, Invitation, Lynn Serafinn, New Paradigm, Platform Building Programme, Product Development, Relationship with Audience, Relationship with Our Audience, Relationship with Our Business, Relationship with Self, Strategy Packages
Tagged 7 Key Relationships, audience, Business relationships, business strategy, clients, consultation, customer experience, customer relations, customers, Grace of Invitation, Inspiration, Lynn Serafinn, marketing strategy, platform building, relationship with audience, relationship with client, services
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Leadership, Vision and the Tribe in New Paradigm Marketing
Lynn Serafinn discusses the 3 essential ingredients of a tribe and why communication between marketers and their audience is vital to the new business paradigm. Over the past month, I’ve been writing a lot on the subject of the Grace … Continue reading
Posted in 7 Graces, Blog, Collaboration, Lynn Serafinn
Tagged audience, Collaboration, leader, leadership, Lynn Serafinn, marketing, social change, social media, target audience, Tribe, tribes, Video
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Why New Paradigm Marketing Has Nothing To Do With Selling
Lynn Serafinn talks about our dysfunctional relationship with marketing, and how a change in our definition of marketing can restore its vital social function. This week, many people in the western world are on spring break. As I write this, … Continue reading
Your Audience – Your Most Important Business Collaborators
Old school marketing was a persuasive, one-way communication. But new paradigm marketing is all about dialogue. Lynn Serafinn discusses how a collaborative relationship with our audience can foster innovation and restore the long-lost connection between businesses and the communities they … Continue reading