Tag Archives: blog

Blog Visitors – Just HOW Engaged Are Your Top 10%?

Pt 2 of ‘Blog Statistics – A Guide for Small Business Owners’. Lynn Serafinn shows how statistics can shed light on whether our readers like our blog content. In Part 1 of this 2-part series on blog statistics, we looked … Continue reading

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Blog Statistics – A Guide for Small Business Owners (Part 1)

Lynn Serafinn explains how a deep analysis of your visitors, page views and bounce rate can help you understand the effectiveness of your blog marketing. One of the business and marketing services we offer our clients is blogging support. As … Continue reading

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Writing for The Huffington Post – Yes, No or Maybe?

Marketer Lynn Serafinn shares practical tips on how to become a guest blogger on The Huffington Post, and turn it into an effective marketing tool for your blog. One of the world’s most popular blogsites is The Huffington Post (HuffPost). … Continue reading

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Should You Start a Membership Site on Your WordPress Blog?

Marketing strategist Lynn Serafinn shares the pros and cons of setting up and running a membership website, and compares two plug-ins that could do the job. This article is adapted from ideas presented in Chapter 13 of the book The … Continue reading

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Email Marketing and Subscriptions – Do We Still Need Them?

Is email marketing dead? Marketer Lynn Serafinn looks at stats, shares her own experience, and asks YOU to contribute your own opinions for her upcoming book. Leads Generation. Opt-ins. Subscribers. Mailing Lists. These were the buzz words in marketing when … Continue reading

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Statistics vs People – Are You Reaching Your REAL Audience?

Most marketing depends upon stats to measure effectiveness. But do stats show the whole picture? And how do we fill in the gaps? Lynn Serafinn shares her thoughts. These days everyone in marketing talks about ‘identifying your audience’. Everywhere I … Continue reading

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