Tag Archives: blogging

10 Steps for Turning Your Blog Content into a Book or eBook

Blogging & marketing strategist Lynn Serafinn explains why repurposing your blog articles is good for business, and offers 10 tips on how to do it properly. If you’ve been blogging for a while, you might have caught the ‘writing bug’. … Continue reading

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Blog Visitors – Just HOW Engaged Are Your Top 10%?

Pt 2 of ‘Blog Statistics – A Guide for Small Business Owners’. Lynn Serafinn shows how statistics can shed light on whether our readers like our blog content. In Part 1 of this 2-part series on blog statistics, we looked … Continue reading

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Blog Statistics – A Guide for Small Business Owners (Part 1)

Lynn Serafinn explains how a deep analysis of your visitors, page views and bounce rate can help you understand the effectiveness of your blog marketing. One of the business and marketing services we offer our clients is blogging support. As … Continue reading

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Should You Start a Membership Site on Your WordPress Blog?

Marketing strategist Lynn Serafinn shares the pros and cons of setting up and running a membership website, and compares two plug-ins that could do the job. This article is adapted from ideas presented in Chapter 13 of the book The … Continue reading

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How Our Assumptions Might Be Driving AWAY Our Blog Readers

Marketing strategist and blogging mentor Lynn Serafinn challenges the belief that talking about ourselves on our blogs brings our readers closer to us. In Chapter 6 of my upcoming book, The Social Entrepreneur’s Guide to Successful Blogging, I discuss five … Continue reading

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Why It’s So Important to Make Your Blogs EASY to Read

7 Graces co-director Nancy Goodyear explains why readers don’t want to work too hard when reading your blog posts, and gives tips on how to keep it simple. There are all sorts of reasons why people start blogging, but it … Continue reading

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