Tag Archives: Book

Why True Collaboration is Rare – 2 Years with 7 Graces Pt 7

Author & marketer Lynn Serafinn looks at the organic nature of collaboration, and explains why so many attempted collaborations fail. Part 7 of 7-part series. December 2013 marked the 2-year anniversary of the release of the book The 7 Graces … Continue reading

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Creating an Abundant New Year – 2 Years with 7 Graces Part 6

Author Lynn Serafinn looks at how ABUNDANCE is a feeling and not a thing, and proposes how visionary leaders can turn marketing into a ‘scarcity-free zone’. Throughout the month of December, we celebrated the 2-year anniversary of the release of … Continue reading

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Shedding Light on Transparency – 2 Years with 7 Graces Pt 5

Author, marketer Lynn Serafinn takes a poetic, philosophical & practical look at Transparency in business, marketing & life. Part 5 of a special 7-part series. One night when I was about 15 years old, I awoke suddenly from a deep … Continue reading

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DIRECTNESS in Marketing and Life – 2 Years with 7 Graces Pt 4

Marketer and author Lynn Serafinn talks about the art of being DIRECT in our marketing and looks at 4 ways our lack of Directness can alienate our audience. This month we’ve been celebrating the 2-year anniversary of the release of … Continue reading

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Making Marketing an INVITATION – 2 Years with 7 Graces Pt 3

A look at the evolution of the 7 Graces philosophy. Today we explore how the Grace of INVITATION changes the way we measure the effectiveness of our marketing. This month we are celebrating the 2-year anniversary of the release of … Continue reading

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Inspiration in Marketing and Life – 2 Years with 7 Graces Pt 2

A retrospective tour of the evolution of the 7 Graces movement. Today we look at the Grace of Inspiration and how it differs from common pre-conceived notions. As I mentioned earlier this week, this month marks the 2-year anniversary of … Continue reading

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